Date: 13 Feb 2025
Location:London, GB
Job ID: 5221
School: Group Central Support United Kingdom Office
Company: Nord Anglia Education

CRM MARKETING EXECUTIVE

Location: London Victoria (hybrid model, minimum 3 days in office).
Nord Anglia Education is looking to recruit a CRM Marketing Executive to join our London Victoria HQ, in the Marketing, Admissions and Communications (MAC) team.
We are looking for someone to help us leverage Salesforce Marketing Cloud to launch and manage automated email marketing campaigns that engage our customer base on a local, regional and global scale. You will play an integral role in driving customer engagement, retention, and overall business growth through targeted CRM Marketing strategies. You’ll act as a subject matter expert on the NAE Marketing Automation journey.

THE SUCCESSFUL CANDIDATE WILL POSSESS:

• 3-4 years’ experience using Salesforce Marketing Cloud.
• 3-4 years’ experience working client side required with Consultancy or Freelance a plus
• Strong understanding of email marketing best practices, including segmentation, personalization, and automation.
• Ability to analyse and interpret campaign data, identifying trends and actionable insights.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and collaboration skills.
• Experience with A/B testing and optimizing email performance.
• Strong teaching and coaching abilities, with experience training teams on CRM platforms.
  Please see full job description here.

ABOUT US

Nord Anglia Education is the world’s leading international schools organisation. Our 80+ international schools are located in the Americas, Europe, China, Southeast Asia and the Middle East. Together, they educate more than 80,000 students from kindergarten through to the end of secondary education. We are driven by one unifying philosophy: we are ambitious for our students, our people and our family of schools.
Our exclusive collaborations with prestigious institutions such as UNICEF, Massachusetts Institute of Technology (MIT), IMG Academy and the world-leading performing arts school Juilliard mean we’re at the forefront of educational thinking, while creating life-changing experiences for students.
By joining Nord Anglia Education you will become part of a committed and innovative team. As a member of the world’s leading premium schools group you will be joining an active network of like-minded people across the world.

We seek an individual to join as a CRM Marketing Executive where your focus will be:

• Utilizing Salesforce Marketing Cloud to design, execute, and optimize email campaigns
• Leveraging automation features to streamline campaign deployment processes for local, regional and global campaigns.
• Ensure all email content is aligned with brand guidelines, optimised for deliverability, and tailored to specific customer segments.
• Collaborate closely with the regional MAC teams to ensure seamless execution of Marketing Automation campaigns.
• Ensure that all campaigns adhere to local regulations and compliance standards.
• Collaborate with Regional CRM & Digital Leads to understand campaign objectives, target audience, and messaging requirements are met.
• Coordinate with creative and campaign teams to incorporate feedback and make necessary adjustments to email content and design.
• Facilitate feedback loops between stakeholders to gather insights on campaign performance and identify areas for improvement.
• Track and analyse campaign results, including open rates, click-through rates, conversion rates, and revenue impact.
• Work closely with the Data Analytics team to publish meaningful reporting
• Present regular performance reports to key stakeholders, including actionable
• Lead training sessions for regional and school teams to ensure they are equipped to execute and optimize email campaigns within Salesforce Marketing Cloud.