ING BANK

At ING, we value your unique voice and perspective. That’s why we’re counting on you to help us become even better. Join our team and build an eceptional eperience for yourself while making a real difference in our customers’ lives. You’ll have the opportunity to shape the way they bank and empower them to stay ahead in both life and business.
We’re looking for an eperienced CRM Marketing Manager with strong data fluency and a solid background in banking to join our Marketing team for a 12-month parental leave cover.
As CRM Marketing Manager you’ll lead integrated campaigns, product launches, and customer engagement efforts, while collaborating with cross-functional teams including Product, Brand, Digital, and Customer Intelligence. You’ll also define and eecute omnichannel strategies, manage budgets, and optimise campaign performance using data-driven insights. A key focus is on customer acquisition, retention, and personalisation—leveraging analytics and segmentation to deliver impactful communications that align with ING’s ambition to be Australia’s most loved digital bank.
Our ideal candidate will be a strategic thinker with a solid background in financial services marketing and a passion for customer-centric innovation. You’ll bring over five years of eperience in integrated product marketing, with proven skills in campaign development, data-driven decision-making, and cross-functional collaboration.

ABOUT US

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing.
Whether you’re taking ownership of eciting projects, thinking outside the bo, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people.
We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every bo. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. And because we want you to shine, let us know if you need any adjustments to the recruitment process by ing rachel.yuen@ing.com.
We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. Sound like your kind of vibe? We can’t wait to hear from you!
(One last note: We operate using a direct talent sourcing model, so no agency introductions, please.)
ING is Australia’s most recommended bank according to RFi PRT Survey, February 2021 - July 2021 (n = 31,903) when compared to customers of 20 other banks operating in Australia.

• Lead integrated marketing campaigns across digital and traditional channels to drive customer acquisition, engagement, and retention.

• Develop product, customer, and channel strategies in collaboration with cross-functional teams including Product, Brand, and Customer Intelligence.

• Manage campaign budgets and eternal agencies, ensuring timely delivery of high-quality, on-brand communications.
• Use data and analytics to measure campaign performance, optimise marketing effectiveness, and inform strategic decisions.
• Drive customer segmentation and personalisation, leveraging insights to tailor messaging and improve customer eperience.
• Own key marketing projects and initiatives, contributing to ING’s goal of becoming Australia’s most loved digital bank.