• Fantastic opportunity CRM Manager on a 6 month contract
• London based charity, working directly under the Head of Communications and PR

JOB DESCRIPTION

• Lead in the roll out of a new CRM platform, as the charity transition from Mailchimp to Dotdigital.
• Plan and manage the charity’s digital CRM marketing campaigns to grow awareness of the brand, engage audience and the industry in their services and deepen philanthropic engagement.
• Monitor success of CRM marketing activity, sharing insight with colleagues to ensure that plans are optimised to improve reach, engagement and ROI.
• Oversee CRM lifecycle marketing strategy and execution, making decisions on what marketing communications the team send to audiences via CRM.
• Testing and scaling a wide variety of campaigns to explore effective messaging and grow beneficiary and donor engagement.
• Write copy for email marketing campaigns, ensuring tone of voice is aligned with wider communications activities.

Please refer the Job description for details