ABOUT THE COMPANY

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carr’s, Kings Food Markets, and Balducci’s Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.

WHAT YOU WILL BE DOING

The CRM Marketing Manager will lead the development and execution of comprehensive marketing strategies designed to engage customers. This role will focus on driving customer engagement and increasing lifetime value by managing personalized campaigns across key digital channels, including email, push notifications, and SMS. The CRM Marketing Manager will collaborate with cross-functional teams in a matrix organization to optimize the customer journey, ensuring a seamless, personalized experience across all touchpoints.
This position is ideal for a seasoned digital marketing professional with experience in lifecycle & CRM marketing, who is eager to contribute to a customer-centric and innovative retail brand. The role offers a hybrid work environment, allowing flexibility while maintaining a strong, collaborative culture.
The position will be based in Pleasanton, CA or Plano, TX.

MAIN RESPONSIBILITIES

• CRM Campaign Development and Execution:Owns the CRM strategy while taking strategic direction as needed as well as the execution of complex CRM marketing campaigns that nurture customer relationships. Identify key touchpoints to deliver targeted content and offers that increase engagement, retention, and lifetime value. Use data and insights to optimize customer journey.Ensure consistent and personalized communication across all channels (email, push, SMS) based on customer behavior and engagement.
• Segmentation and Personalization:Work with the Analytics team to build audience segmentation by leveraging customer data and creating highly personalized marketing messages and offers. Ensure that customers receive relevant, timely content that resonates with their interests and behaviors.
• Retention Strategies:Develop and manage strategies aimed at increasing customer retention, reducing churn, and driving repeat purchases. This includes optimizing email, push, and SMS marketing efforts to create ongoing engagement with high-value customers.
• Cross-functional Collaboration:Work closely with product, content, brand, creativity, and analytics teams to ensure seamless execution of campaigns in a large matrix organization. Align marketing strategies with broader company objectives, ensuring consistent messaging and branding.
• Testing and Optimization:Continuously test and refine lifecycle marketing campaigns, analyzing key performance metrics (KPIs) like open rates, click-through rates, conversion rates, incremental revenue and retention metrics. Use A/B testing and multivariate testing to optimize content, subject lines, and timing for maximum impact. Good quantitative skills using tools like Excel.
• Data-Driven Decision Making:Utilize analytics tools to measure the performance of campaigns and make data-driven decisions that enhance customer engagement and lifecycle marketing effectiveness. Leverage insights to continuously improve campaigns and adapt strategies to changing customer needs.
• Reporting and Communication:Provide regular updates on campaign performance, insights, and recommendations to business partners. Develop reports and presentations that communicate the results of the marketing initiatives and their impact on business growth.
• Project Management:Lead and manage the execution of multiple marketing campaigns simultaneously, ensuring deadlines are met and projects are completed on time. Ensure all creative assets, emails, push notification and SMS campaigns meet quality standards and align with marketing goals.
  The salary range is $105,000.00 to $143,800.00 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates.
  A copy of the full job description can be made available to you.