CRM Marketing Manager

at  TripleTen

TripleTen is an award-winning online school among technology bootcamps. Our mission is to help people change their lives and succeed in technology. We offer flexibility in studies, career mentoring, resume and portfolio preparation, and we guarantee employment after the course. Our employability rate among graduates is 87% across our Web Development, Quality Assurance (QA), Data Analytics and Data Science programs.
We are looking for a highly skilled CRM Marketing Manager to join our team. The ideal candidate will have experience in analyzing customer data, creating trigger communications, and executing special email campaigns.
The candidate must be highly analytical, able to identify customer segments, and be comfortable working with various communication channels, including email marketing, SMS marketing, and messengers.

Requirements:

• Minimum of 3 years of experience in CRM marketing.
• Proven experience with email marketing, SMS marketing, and messengers.
• Strong analytical skills with experience in data analysis and segmentation.
• Experience working with CRM tools such as Customer.io.
• Familiarity with Customer.io features and functions for segmentation, lead nurturing, and campaign management.
• Experience setting up and managing automated workflows within CRMs.
• Ability to integrate these tools with other marketing technologies to create a seamless customer experience.
• Excellent written and verbal communication skills in English.
• Strong project management and organizational skills.
• Ability to work well in a team environment and collaborate with other departments.

What you will do:

• Analyze customer data and create customer segments for marketing campaigns
• Develop trigger communications for different customer segments to drive conversions
• Plan and execute special email campaigns to drive revenue
• Utilize email marketing, SMS marketing, and messengers (WA) to drive engagement and revenue
• Analyze campaign results and adjust communication strategies to improve results
• Create A/B tests to optimize messaging and increase performance
• Develop reports on the success of campaigns and provide recommendations for improvement

What we can offer you:

• Competitive payment;
• 100% remote collaboration;
• Professional development in the international team;
• Diverse and tight-knit team spread out across the US, LatAm, and more!

• Analyze customer data and create customer segments for marketing campaigns
• Develop trigger communications for different customer segments to drive conversions
• Plan and execute special email campaigns to drive revenue
• Utilize email marketing, SMS marketing, and messengers (WA) to drive engagement and revenue
• Analyze campaign results and adjust communication strategies to improve results
• Create A/B tests to optimize messaging and increase performance
• Develop reports on the success of campaigns and provide recommendations for improvemen