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CRM Marketing Specialist at EXL Talent Acquisition Team
, , Australia -
Full Time

Start Date

Immediate

Expiry Date

23 Jun, 26

Salary

0.0

Posted On

25 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

CRM, Marketing Strategy, Campaign Planning, Journey Execution, Performance Measurement, Optimization, Data & Analytics, MarTech, Product Marketing, Digital Media, Epsilon PeopleCloud Messaging, Movable Ink, Attentive, Adobe Tools, HTML Editing, A/B Testing

Industry

Business Consulting and Services

Description
A leading international sports league is seeking a passionate, innovative leader with a strong CRM background to join our team. The Fan Engagement Marketing team optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization. We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities. These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results. We are a passionate team working hard to build the right strategies to engage fans around the world.  We are currently seeking a CRM Marketing Specialist to join the Fan Engagement team. This role will contribute across the full CRM marketing lifecycle - from marketing strategy and campaign planning through journey and campaign execution, performance measurement, and ongoing optimization. The CRM Marketing Specialist will work collaboratively across Marketing and with key partners including Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies and vendors.
Responsibilities
This role contributes across the full CRM marketing lifecycle, including strategy, campaign planning, execution, performance measurement, and ongoing optimization. The specialist will collaborate across Marketing and with key partners like Data & Analytics, MarTech, and external agencies.