MEISON is a collection of high-end and luxury women’s apparel brands including Misook, Ming Wang, Jones
New York and Kasper. We focus on elevated, timeless workwear and fashion styles that are easy to
mix-and-match and designed to help build an effortless and reusable wardrobe. Our brands are found
online, through specialty boutiques, and in stores with our various retail partners such as Neiman Marcus,
Saks 5th Avenue, Nordstrom, Bloomingdale’s and Dillard’s.

POSITION SUMMARY:

We are looking for an experienced and motivated CRM Marketing Specialist/Sr. Specialist to manage our
email, SMS, and direct mail channels for assigned brand accounts. You will be responsible for helping create
cohesive and optimized CRM campaigns and customer retention programs to maximize performance,
reviewing KPIs and implementing strategies for A/B testing and data analysis. This role will report to our
Senior Marketing Manager.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in Marketing, Advertising, or related field
• 3-7 years of experience in CRM and email marketing, retail environment preferred
• Experience with enterprise level ESPs - Klaviyo, Hubspot, or Salesforce preferred
• Experience with project management systems - Asana, Monday, Jira or similar
• Copywriting experience with strong attention to visual design and brand consistency across

campaign assets

• Experience working directly with creative and ecommerce teams
• Excellent verbal and written communication skills
• Strong analytical and problem-solving skills
• Demonstrated teamwork and collaborative skills
• Strong attention to detail

Campaign Planning

• Collaborate cross-functionally with Brand Marketing, Promotions / Planning, and Ecommerce teams

to ensure cohesive messaging and seamless execution of product launches and marketing
campaigns through CRM channels, ensuring alignment with seasonal marketing calendars and

optimizing customer engagement.

• Develop comprehensive campaign briefs for email and direct mail initiatives, including copy

creation, content specifications, and creative direction to support brand objectives.

Campaign Management & Execution

• Manage the complete lifecycle of brand email and direct mail campaigns and retention flows, from

initial requirements and audience segmentation to quality assurance and approval processes,

ensuring on-brand, timely delivery to targeted customer segments.

• Create and execute SMS campaigns end-to-end, including planning, copywriting, audience

segmentation, scheduling, and performance monitoring to drive engagement and conversions.

Analytics & Optimization

• Run weekly and monthly reporting on CRM channel campaign and retention performance, A/B

testing results and customer behavior - sharing insights and recommendations with internal

stakeholders.

• Develop and implement action plans for optimizing retention email, SMS, and direct mail

campaigns based on performance metrics and testing results to continuously improve engagement
and conversions.

Vendor Relationships

• Under the direction of the Sr. Marketing Manager, coordinate and collaborate with agency partners

in the strategic planning, execution, and QC process for direct mail campaigns and retention email /
SMS development initiatives.