ARE YOU PASSIONATE ABOUT CREATING TOP-TIER CRM STRATEGIES AND CAMPAIGNS THAT ENGAGE MEMBERS, SHOPPERS, AND FANS OF THE LEGO GROUP?

If so, seize the opportunity to join The LEGO Group as a CRM Proposition & Campaign Specialist!
Location: This position is based in our Copenhagen office, with a hybrid working model of 3 days in-office and 2 days remote. Please note that relocation support is not provided.

As a CRM Proposition & Campaign Specialist, you’ll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth.

• Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals.
• Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives.
• Analyse customer data and campaign performance to identify trends and improve CRM strategies.
• Work with performance and data teams to create and present campaign performance reports and insights.
• Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact.
• Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success

As a CRM Proposition & Campaign Specialist, you’ll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth.

• Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals.
• Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives.
• Analyse customer data and campaign performance to identify trends and improve CRM strategies.
• Work with performance and data teams to create and present campaign performance reports and insights.
• Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact.
• Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success.