CRM Proposition & Campaign Specialist

at  LEGO

1100 København, Region Hovedstaden, Denmark -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate06 May, 2025Not Specified07 Feb, 2025N/AGood communication skillsNoNo
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Description:

ARE YOU PASSIONATE ABOUT CREATING TOP-TIER CRM STRATEGIES AND CAMPAIGNS THAT ENGAGE MEMBERS, SHOPPERS, AND FANS OF THE LEGO GROUP?

If so, seize the opportunity to join The LEGO Group as a CRM Proposition & Campaign Specialist!
Location: This position is based in our Copenhagen office, with a hybrid working model of 3 days in-office and 2 days remote. Please note that relocation support is not provided.

As a CRM Proposition & Campaign Specialist, you’ll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth.

  • Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals.
  • Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives.
  • Analyse customer data and campaign performance to identify trends and improve CRM strategies.
  • Work with performance and data teams to create and present campaign performance reports and insights.
  • Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact.
  • Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success

Responsibilities:

As a CRM Proposition & Campaign Specialist, you’ll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth.

  • Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals.
  • Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives.
  • Analyse customer data and campaign performance to identify trends and improve CRM strategies.
  • Work with performance and data teams to create and present campaign performance reports and insights.
  • Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact.
  • Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success.


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Sales

Graduate

Proficient

1

1100 København, Denmark