CRM Proposition & Campaign Specialist
at LEGO
1100 København, Region Hovedstaden, Denmark -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 06 May, 2025 | Not Specified | 07 Feb, 2025 | N/A | Good communication skills | No | No |
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Description:
ARE YOU PASSIONATE ABOUT CREATING TOP-TIER CRM STRATEGIES AND CAMPAIGNS THAT ENGAGE MEMBERS, SHOPPERS, AND FANS OF THE LEGO GROUP?
If so, seize the opportunity to join The LEGO Group as a CRM Proposition & Campaign Specialist!
Location: This position is based in our Copenhagen office, with a hybrid working model of 3 days in-office and 2 days remote. Please note that relocation support is not provided.
As a CRM Proposition & Campaign Specialist, you’ll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth.
- Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals.
- Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives.
- Analyse customer data and campaign performance to identify trends and improve CRM strategies.
- Work with performance and data teams to create and present campaign performance reports and insights.
- Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact.
- Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success
Responsibilities:
As a CRM Proposition & Campaign Specialist, you’ll assist the Senior Manager in crafting and implementing innovative CRM strategies to boost customer engagement and drive growth.
- Plan and optimise CRM push campaigns across channels, identifying personalisation opportunities to meet business goals.
- Collaborate with Membership & Personalisation, LEGO Retail and partners to align CRM strategies with business objectives.
- Analyse customer data and campaign performance to identify trends and improve CRM strategies.
- Work with performance and data teams to create and present campaign performance reports and insights.
- Develop personalisation strategies for targeted LEGO campaigns to increase relevance and impact.
- Partner with the LEGO CRM Hub to co-create compelling content and campaigns that drive shopper demand and commercial success.
REQUIREMENT SUMMARY
Min:N/AMax:5.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Sales
Graduate
Proficient
1
1100 København, Denmark