ABOUT YOU

• 2–3 years’ experience in a CRM or retention role, ideally within eCommerce or retail
• Comfortable managing both automated and transactional email flows
• Highly organised, proactive, and detail-focused, with strong communication and copywriting skills
• Data literate — confident interpreting campaign data and proposing insight-driven solutions
• Experience with Adobe Experience Cloud is a bonus (but not essential)
• A keen interest in sport, or prior experience in sports merchandising/events is an advantage
• Solid understanding of GDPR and CRM best practices

ABOUT THE ROLE

Fanatics is looking for a passionate, data-driven CRM Retention & Loyalty Specialist to support the strategic development and execution of the CRM program across Fanatics’ international partner sites — including some of the biggest names in global sport like PSG, Chelsea, F1 Store, and more.
You’ll report to the CRM Manager and play a key role in building out lifecycle journeys, driving repeat purchase rates, and embedding a loyalty-first mindset into everything we do. If you live and breathe customer journeys, lifetime value, and email automation — and sport is your thing — this is the role for you.

KEY RESPONSIBILITIES

• Support the CRM Manager in delivering the CRM strategy with a strong focus on automation, loyalty, and repeat rate growth
• Plan, test, and deploy automated programs across the full customer lifecycle and key territories
• Own the performance of all triggered email campaigns and contribute to continual optimisation
• Collaborate cross-functionally with ecommerce, creative, and trading teams to align campaigns with wider site and brand objectives
• Liaise with creative to brief assets and with native speakers to source localised copy
• Regularly analyse and report on campaign KPIs, identifying opportunities, risks, and actions to improve channel performance
• Lead the creation of new loyalty or retention initiatives, A/B tests, and customer win back strategies
• Provide data and insights for internal and external CRM strategy presentations