OVERVIEW

We are seeking a data-oriented CRM Specialist to lead and enhance our email marketing and CRM initiatives. This position is ideal for an individual who is enthusiastic about crafting personalised, data-driven customer experiences and excels at transforming insights into actionable strategies while implementing CRM solutions using top-tier tools like Braze. You will be both a strategic thinker and a proactive executor, capable of developing a lifecycle journey from the ground up, and then analysing the metrics to optimise performance.

REQUIREMENTS

• A minimum of 2 years of hands-on experience in CRM and Email Marketing with successful campaign design for customer engagement and retention.
• Expert knowledge of Braze, including advanced features like Canvases, Liquid logic, segmentation techniques, and data integration.
• Strong understanding of customer lifecycle marketing and retention strategies for nurturing leads and enhancing loyalty.
• Proficient in HTML and CSS for email creation and optimisation, able to modify templates for visual appeal and functionality.
• Data-driven mindset with strong analytical skills to interpret data and derive actionable marketing insights.
• Skilled in A/B testing, audience segmentation, and personalisation strategies for tailored customer experiences.
• Passionate about CRM, keeping up with trends and best practices to improve customer relationships and drive business growth.

Please refer the Job description for details