With technical experience in customer journey mapping, audience segmentation, and automation, you are confident to manage the channels effectively, and ensuring industry best practice standards are met.

• On any given day, our CRM Specialist will…Lead the day-to-day planning, execution, and optimisation of CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty, and expanding the company brand.
• Own the end-to-end production, build, testing, scheduling and deployment of CRM campaigns across email, SMS, push and emerging channels, ensuring campaigns are delivered accurately and on time.
• Manage the quality assurance processes for email marketing, SMS, push, and in-app messaging by ensuring the copy, images, and links are functional and effective.
• Development and execution of testing strategies to guarantee the most efficient approach for the organisation and its customers.
• Making sure the customer database is correctly segmented for targeted marketing activities.
• Continuously optimise customer lifecycle journeys through data-driven insights, testing and personalisation to drive acquisition, engagement, retention and conversion.
• Assist with the CRM journey for our loyalty members, ensuring it is suitably tailored to the local market and on brand.
• Evaluate the performance of activity, build and analyse relevant reports, provide funnel conversion improvement ideas and actionable next steps from the results.
• Manage key CRM platforms and vendor relationships, ensuring tools are leveraged effectively to maximise campaign performance and customer engagement.
• Collaborate with other departments to ensure all journeys are adapted for relevancy (if appropriate) for each of our markets, supporting on global customer journeys.
• Support the execution of global CRM campaigns while tailoring customer journeys and communications to meet the needs of local markets.
• Be the 'voice of the customer', always asking yourself "What do I want the customer to Think, Feel and Do?" as a result of every communication.
• Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns.