OVERVIEW

We are seeking a highly skilled CRM Specialist to join our dynamic team. The ideal candidate will possess a strong background in service-oriented architecture and systems engineering, with a focus on enhancing customer relationship management processes. This role requires expertise in various technologies and platforms, including cloud services and database management, to ensure optimal performance and user satisfaction.

USER EXPERIENCE (UX) IMPROVEMENT:

• Map and analyze the customer journey to identify key touchpoints, friction points, and opportunities for improvement.
• Propose and implement A/B tests on landing pages, email layouts, and user flows to optimize for conversion and usability.
• Use customer feedback and data to advocate for and contribute to a superior user experience across all digital properties.
• Collaborate with product and web development teams to suggest UX enhancements based on CRM insights.