CRM Specialist at PolicyStreet

Kuala Lumpur, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

0.0

Posted On

06 Nov, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Planning, Marketing Campaigns, User Segmentation, Personalisation, Data Analysis, Email Marketing, Lead Nurturing, A/B Testing, Digital Campaigns, Stakeholder Presentation, Tech Collaboration, Content Alignment, Campaign Management, User Journey Design, E-commerce Experience

Industry

Financial Services

Description

PolicyStreet is a leading InsurTech group, specialising in innovative digital insurance solutions for businesses and consumers in Southeast Asia and Australia. With a network of over 40 providers, we offer a comprehensive range of products, including embedded insurance, customised employee benefits, car insurance renewals, financial advisory, and digital solutions – making insurance straightforward, for everyone. Through our regional group of companies, we serve more than 5 million customers with over US$ 10 billion in sum insured. WHAT YOU’LL DO: CRM planning & execution of marketing campaigns. Develop meaningful user segmentation and personalisation of CRM journeys, in order to achieve user satisfaction and retention goals. Work closely with the Data Team on analysing user & market data to identify opportunities for segmentation, personalisation, and conversions. Design personalised CRM campaigns, including audience strategy, channel deployment, and campaign management. Build, test, and deploy CRM journeys for our various user segments from our Direct-to-Consumer business, and also strategic partners. Measure as well as present CRM results and insights to key stakeholders to optimise performance. Work closely with Tech and Operations, to ensure that we’re always delivering reliable user journeys. Collaborate with the Marketing team to ensure that strategies, content, and offers are aligned with strategy, and deployed at high standards. WHAT WE EXPECT OF YOU: More than 3 years of working experience in Marketing, or other relevant fields. A Bachelor's Degree in Business, Marketing, IT, or related fields. Good understanding of CRM software such as CleverTap (or equivalent tools such as Netcore, MoEngage, HubSpot). Experience in email marketing, lead nurturing, and A/B testing. Candidates from e-commerce backgrounds will have an added advantage! Good track record of testing and improving digital & CRM campaigns.

Responsibilities

The CRM Specialist will plan and execute marketing campaigns, focusing on user segmentation and personalisation to enhance user satisfaction and retention. They will collaborate with various teams to design and deploy CRM journeys and measure campaign performance.