Marketing
Helsinki, Finland · Berlin, Germany
Full-time
Are you a CRM enthusiast with a knack for crafting and executing successful campaigns? Do you have a sharp analytical mind when it comes to evaluating campaign performance? If you’re nodding enthusiastically and are also passionate about fostering user loyalty, you’re in for an exciting journey with Wolt+ – our premium subscription service. We’re eager to connect with you!

ROLE BACKGROUND

Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics to 28 countries across Europe and Asia today. And we’re just getting started.
Regardless of how fast we are growing, we strive for the best in the world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 28+ markets. Now we are searching for a CRM Specialist to join the Global Marketing Automation team where your primary goal will be to increase engagement across lifecycle stages for Wolt+.

WHAT YOU’LL BE DOING

• Work closely with the CRM Manager to execute and refine the Global Wolt+ lifecycle strategy, ensuring alignment with business goals.
• Develop and implement global seasonal CRM campaigns across multiple channels, including email, push notifications, and in-app messaging.
• Manage and coordinate all aspects of campaign execution, collaborating with key stakeholders on planning, content creation, creative development, localization, and performance analysis.
• Continuously optimize CRM campaigns using data-driven insights to enhance customer acquisition, engagement, retention, and re-engagement.
• Design and run A/B tests to gather actionable insights, driving the development of future campaigns that maximize customer impact.
• Build and maintain dashboards in Looker, providing clear campaign performance analysis and reporting.
• Act as a trusted advisor to local markets, providing strategic guidance and support on CRM initiatives to drive regional success.