CRM Specialist

July 8, 2026By Yardstick Marketing

Key Responsibilities

• Manage customer databases and CRM platforms.
• Create and execute email, SMS, and push notification campaigns.
• Segment customers based on behavior and demographics.
• Analyze campaign performance and customer data.
• Improve customer retention and loyalty.
• Automate customer journeys and marketing workflows.
• Collaborate with marketing, sales, and customer support teams.

Required Skills

• Knowledge of CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM)
• Data analysis using Excel, SQL, or BI tools
• Email marketing platforms
• Marketing automation
• Customer segmentation
• Strong communication and problem-solving skills

Qualifications

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• Experience with CRM software and digital marketing.
• Certifications in CRM or marketing automation are an advantage.