CRM Sports Manager at iTalent PLUS

Malta, Montana, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Mar, 26

Salary

0.0

Posted On

22 Dec, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM Strategy, Player Engagement, Retention, Lifecycle Management, Promotions, Analytics, Segmentation, Communication Planning, A/B Testing, Stakeholder Management, Data Analysis, Sports Betting, Betting Patterns, Campaign Execution, Performance Optimization, Customer Support

Industry

Human Resources Services

Description

The CRM Sports Manager is responsible for driving player engagement, retention, and lifetime value across the sportsbook vertical. This role owns the end-to-end CRM strategy for sports betting, including promotions, lifecycle journeys, segmentation, and communication planning, with a strong focus on performance, profitability, and player experience. The position works closely with Sports Trading, Product, Risk, Business Intelligence, Customer Support, and Marketing teams to ensure aligned execution and measurable commercial impact. Responsibilities CRM Strategy & Lifecycle Owns the sportsbook CRM strategy across the full player lifecycle, including onboarding, activation, retention, reactivation, and churn prevention. Builds automated and manual CRM journeys based on player behaviour, betting patterns, and lifecycle stages. Aligns CRM plans with the global sports calendar, including leagues, tournaments, and key sporting events. Plans and executes CRM campaigns across multiple communication channels, including email, SMS, push notifications, and in-platform messaging. Delivers personalized offers and messaging to maximize player engagement and incremental value. Develops and manages player segmentation strategies to deliver targeted CRM campaigns across different value tiers, behaviours, and sports interests. Promotions & Bonus Management Designs, executes, and optimizes sportsbook promotions such as free bets, bet-and-get offers, odds boosts, and cashback campaigns. Ensures promotional mechanics are cost-efficient and aligned with margin and profitability targets. Monitors bonus abuse risks and collaborates with Risk and Trading teams to mitigate exposure. Analytics & Optimization Tracks and analyzes key CRM KPIs, including retention, active days, deposits, bonus cost, wagering, GGR, and NGR. Conducts A/B testing on offers, mechanics, timing, and messaging to continuously optimize performance. Produces clear post-campaign analysis and delivers actionable insights. Requirements 1–2 years of CRM experience within an online sportsbook environment. Strong understanding of sportsbook mechanics, betting markets, and the global sports calendar. Data-driven mindset with strong analytical skills and experience working with KPIs. Ability to thrive in a fast-paced, event-driven environment. Strong stakeholder management and communication skills.

Responsibilities

The CRM Sports Manager is responsible for driving player engagement and retention across the sportsbook vertical. This includes owning the CRM strategy, executing campaigns, and collaborating with various teams to ensure measurable commercial impact.