CRM Technical Specialist at PLI

Dublin, Leinster, Ireland -

Full Time

Start Date

Immediate

Expiry Date

26 Aug, 26

Salary

0.0

Posted On

28 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Braze, CRM, Data Engineering, REST/SOAP APIs, JSON, OAuth, SQL, Liquid Templating, SDK Optimisation, A/B Testing, Stakeholder Management, Scripting For Automation, Customer Segmentation, Data Pipelines, Microservices, Middleware

Industry

Consumer Services

Description

About the role This newly designed role will be pivotal to PLI’s successful adoption of the Braze platform and mark a shift in how The National Lottery engages with its customers. The CRM Technical Specialist will act as the platform’s technical lead to ensure that: Data is structured, reliable and actionable Campaigns & canvases are designed optimally and compliantly The platform is monitored for performance & reliability You will collaborate across BI, Digital Product & external partners and act as the strategic enabler for Braze This is a hybrid position based in our office Monday, Tuesday, Wednesday each week. What you will do Design, build, and optimise complex multi-channel campaigns and customer journeys using real-time triggers Develop and enhance customer segmentation to enable more targeted, personalised communications Own and evolve the Braze technical roadmap in collaboration with BI and Digital teams Lead integrations, data pipelines, and SDK optimisation to ensure scalable and compliant platform usage Configure data layers, tagging, and analytics tracking across web and mobile platforms Support A/B testing, QA processes, and performance troubleshooting, including vendor escalations Create and implement testing frameworks for campaigns, events, and customer data attributes Monitor platform health and build dashboards to track performance and reliability Contribute to backend architecture discussions and long-term CRM technical strategy What we are looking for Technical expertise: Braze Certified Marketer or Braze Certified Practitioner (preferred). Experience in CRM, marketing technology, data engineering, or software development Deep functional and technical expertise in Braze, including Canvas, APIs, SDKs, Liquid templating, dynamic personalization, and multi‑channel messaging. Advanced experience with REST/SOAP APIs, JSON, OAuth, middleware, and microservices. Knowledge of data engineering practices: SQL, event streams, warehousing (databricks). Experience & Qualifications Bachelor’s or Master’s degree in Computer Science, IT, Engineering, or equivalent. 3+ years in Martech / CRM Braze Technical Accreditations preferred. Skills & Competencies Strong analytical and problem‑solving mindset, able to troubleshoot complex technical challenges. Organised, detail‑oriented, and focused on process excellence and quality delivery. Effective communicator with stakeholder management experience. Experience in scripting for automation. Why you will love working here Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice. Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute Visit our careers page to learn more about our benefits and working at The National Lottery Interested in roles like this but not ready to apply? Join our Talent Pool to be considered for upcoming opportunities

Responsibilities

The role serves as the technical lead for the Braze platform, ensuring data reliability and optimal campaign design. Responsibilities include managing the technical roadmap, leading integrations, and configuring data layers across web and mobile platforms.