WHO ARE WE?

We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, and your team, and giving you the autonomy to solve our client’s problems, no matter where you are in the world.
DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.

JOB PURPOSE

As a CRO Consultant, you’ll make data-driven decisions, and you know how to clearly visualise user needs and report them to our clients. You know how to use heat maps, user recordings and polls to generate insights and translate them to hypotheses. You define experiments into a roadmap, conduct those and present back the results. You’ll let our designers and developers know what has to be done if you need their support in experiment delivery.
By presenting complex answers in a clear fashion, you’re able to convince your clients into what optimisations to prioritise. In this way you actively support the data driven development and increasing conversion of the platforms we deliver to our clients.

KEY RESPONSIBILITIES

• Helping clients define how to measure their digital success (KPIs / Conversion), aligned with their business objectives;
• Analysing data through (Google) analytics or user feedback (hotjar/contentsquare) reviews, turning data into insights;
• Benchmarking user journeys against best practices through Heuristic walkthroughs;
• Conducting deep dive analysis to support backlog priorisation for our clients digital platforms (site/shop/app)
• Responsible for creating test plans, executing A/B tests and evaluation;
• Join in (or lead) client workshops;
• Producing and delivering reports/audits that summarise your findings;
• Contributing to conversion programmes driving continuous improvements through iterative learning.