CRO Specialist at CapitalCom
London SW1H, England, United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

25 Aug, 25

Salary

0.0

Posted On

25 May, 25

Experience

3 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Firebase, Digital Channels, Analytical Skills, Clarity, Seo, Testing Tools, Google Analytics, Statistics, Ppc, Presentation Skills, Affiliates

Industry

Information Technology/IT

Description

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.

REQUIREMENTS

  • Proven experience (typically 3+ years) in a dedicated CRO role, preferably within the fintech or online trading industry.
  • Strong analytical skills and a data-driven mindset with a proven ability to interpret data, identify trends, and draw actionable insights.
  • Hands-on experience with A/B and multivariate testing tools (e.g.Optimizely, VWO, AB Tasty, and Kameleoon,).
  • Proficiency in web and mobile analytics platforms (e.g., Google Analytics, Amplitude, Firebase).
  • Experience with user research methodologies and tools (e.g., Hotjar, Crazy Egg, Clarity).
  • Solid understanding of UX/UI principles and their impact on conversion rates.
  • Excellent communication and presentation skills with the ability to clearly articulate findings and recommendations to both technical and non-technical audiences.
  • Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
  • Bachelor’s degree in Marketing, Business, Statistics, or a related field.
  • Desirable Skills:
  • Knowledge of SEO and its impact on landing page performance.
  • Working knowledge of multiple digital channels including PPC, Programmatic, Paid Social & Affiliates
  • Familiarity with front-end development basics (HTML, CSS, JavaScript) for implementing testing variations
Responsibilities
  • Conduct thorough analysis of website & app traffic, user behavior, and conversion data using tools such as Google Analytics, Amplitude, Firebase and other relevant analytics platforms.
  • Identify key drop-off points, areas of friction, and opportunities for improvement within the user journey.
  • Develop actionable insights and hypotheses based on data analysis to inform testing strategies.
  • Plan, design, and execute A/B and multivariate tests in conjunction with marketing teams across various elements of the website, landing pages and app (e.g., headlines, copy, calls-to-action, forms, layouts, pricing).
  • Monitor test performance, analyze results, and provide clear and concise reports on findings and recommendations.
  • Collaborate with UX/UI designers and conduct user research (e.g., surveys, user testing, heatmaps, session recordings) to gain a deeper understanding of user needs, pain points, and motivations.
  • Translate user insights into actionable CRO strategies.
  • Develop and prioritize a roadmap of CRO initiatives based on data analysis, user research, and business objectives.
  • Prepare regular reports on CRO performance, highlighting successes, failures, and key learnings. Communicate findings and recommendations to stakeholders at all levels.
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