EXPERIENCE:

• Proven Culinary Expertise: You have strong food credibility — whether through formal culinary training, experience in a professional kitchen, or time spent developing recipes in a test kitchen or food media environment. You understand what makes a recipe work, how home cooks think, and how to make food feel approachable, exciting, and trustworthy.
• Digital Media Prowess: You know how to make food content resonate online. Whether through social media, apps, newsletters, or platforms like YouTube, you’ve created high-performing digital food content that engages and converts. You’re fluent in content strategy, platform best practices, and audience behavior — and you bring those insights to every recipe or piece of content you touch.
• Adept with Cooking & Meal Planning Platforms: Strong familiarity with leading cooking, recipe, and meal planning applications and websites, understanding their strengths, weaknesses, and user behaviors.
• Exceptional Communication, Storytelling, & Recipe Writing: Superior writing, editing, and verbal communication skills, with a proven ability to craft clear, accurate, and engaging recipes. You can translate complex culinary techniques into approachable, step-by-step instructions while also developing compelling narratives for newsletters, editorial copy, and other content that inspires and informs diverse audiences. Skilled in both traditional and AI-assisted writing workflows.
• Data-Driven Creative: Experience converting data insights into actionable creative, and vice versa. You understand how to use data signals to give an audience what they want, and you can set specific benchmarks for how a specific creative product will affect specific metrics. You have strong opinions about food but are willing to be guided by data.
• Autonomous & Proactive: A highly self-motivated individual who thrives in an autonomous environment. You are capable of identifying opportunities, taking initiative, and driving projects to completion with minimal oversight.
• Passion for Food & Innovation: A genuine passion for culinary arts, combined with a strong curiosity for innovation and a desire to push boundaries in digital food content.
  Salary: $86,500-$108,000 per year
  Wonder Group uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate’s skills, education, training, credentials, and experience.
  

  LI-Remote

ABOUT THE ROLE:

Are you a culinary visionary with a passion for digital media and a knack for growth? Tastemade is seeking an exceptional Culinary Content Lead to elevate our Tastemade Cooking content experience. In this pivotal role, you will be the driving force behind our recipe and meal plan strategy, ensuring our content not only inspires but also significantly accelerates the growth of our premium Tastemade+ membership. You’ll blend culinary artistry with data-driven insights to shape the future of digital cooking for millions.

KEY RESPONSIBILITIES:

• Define and Execute Culinary Content Strategy: Lead the conceptualization, development, and execution of innovative content strategies for Tastemade’s recipes and meal plans, driving engagement and growth for Tastemade Cooking and Tastemade+.
• Identify and Capitalize on Trends: Continuously monitor and analyze food, cooking, and digital content trends, proactively adapting Tastemade’s content strategy to maintain relevance and appeal.
• Optimize and Expand Recipe Library: Conduct thorough audits of our existing recipe library to identify opportunities for improvement, expansion, and promotion, ensuring a comprehensive and high-quality culinary resource.
• Elevate User Engagement: Foster a vibrant community around Tastemade Cooking content by actively engaging with users, answering culinary questions, and building a loyal audience.
• Drive Newsletter Performance: Overhaul and optimize the Tastemade weekly newsletter (distributed to an audience of 300k+ subscribers) to significantly boost engagement, conversions, and business results for Tastemade+.
• Enhance Product Functionality: Work closely with the Product team to define and enrich recipe metadata, enabling new features and improving the overall user experience within our platforms.
• Cross-Functional Content Alignment & Culinary Support: Collaborate with our social and streaming teams to create a cohesive editorial strategy that unites all consumer touchpoints. Provide culinary expertise to ensure recipe-based content is accurate, clear, and compelling. Share food trends, cooking tips, ingredient insights, and methodology to inspire engaging posts, graphics, and videos, helping drive the success of recipe and meal plan content across platforms. Provide oversight for branded recipes to ensure alignment with Tastemade’s editorial voice, culinary standards, and seasonal and cultural food trends.