Customer Business Development Manager at Diageo

Istanbul, Istanbul, Turkey -

Full Time

Start Date

Immediate

Expiry Date

22 Feb, 26

Salary

0.0

Posted On

24 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales, Negotiation, Relationship Building, Commercial Acumen, Data Analysis, Category Management, Budget Management, Collaboration, Strategic Thinking, Customer Focus, Brand Growth, Forecasting, Trade Marketing, Digital Marketing, Excel, Power BI, CRM Systems

Industry

Beverage Manufacturing

Description

Job Description : About Us With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. What about the role At Diageo, we’re building iconic brands and creating moments that matter. As Customer Business Development Manager, you will play a pivotal role in managing and growing our strategic relationships with key customers. You’ll drive sustainable growth, deliver commercial excellence, and ensure our brands continue to delight consumers wherever they shop. What You’ll Be Doing 1. Customer Partnership & Business Planning • Build strong, trust-based relationships with central purchasing, category, and trade marketing teams of key customers. • Lead the creation and execution of Joint Business Plans (JBPs) that align customer priorities with Diageo’s strategic objectives. • Strengthen long-term partnerships that create mutual value and category growth. 2. Commercial Performance & Budget Management • Deliver sales, profit, and market share targets in line with Diageo’s commercial goals. • Lead trade terms, investments, and promotional budgets with agility and accountability. • Prepare accurate sales forecasts and collaborate closely with the Demand Planning team. 3. Category & Brand Growth • Maximize the visibility, share, and equity of Diageo’s brands across off-trade channels. • Apply category management principles to optimize shelf layout, product mix, and pricing. • Lead customer-specific activations, seasonal campaigns, and digital supports that bring our brands to life. 4. Data, Insights & Reporting • Translate insights from Nielsen, Power BI, and customer data into actionable growth plans. • Track performance KPIs, sales trends, and stock levels, and present insights to senior stakeholders. 5. Collaboration & Internal Partnership • Partner closely with Trade Marketing, Finance, Logistics, and Demand Planning teams. • Lead internal processes related to listings, activations, and new product launches. • Ensure all commercial activities and agreements are executed in compliance with Diageo’s internal policies and the principles of the Turkish Competition Authority (Rekabet Kurumu). What We’re Looking For • Bachelor’s degree in Business, Marketing, or Economics (or equivalent). • Minimum 5 years of sales experience (preferably in FMCG, managing national key accounts). • Strong commercial acumen, negotiation, and relationship-building skills. • Advanced proficiency in Excel, Power BI, and CRM systems. • Fluent in English. • Analytical, strategic thinker who acts with pace, ownership, and results-orientation. • Collaborative, customer-focused, and passionate about building brands consumers love. Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. Feel inspired? Then this may be the opportunity for you. Worker Type :Regular Primary Location:MeyDiageo Istanbul Head Office Additional Locations : Job Posting Start Date : 2025-11-11 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

Responsibilities

The Customer Business Development Manager will manage and grow strategic relationships with key customers, driving sustainable growth and delivering commercial excellence. This role involves creating Joint Business Plans, maximizing brand visibility, and translating data insights into actionable growth plans.