JOB DESCRIPTION

JOB TITLE: Customer Insight Assistant Manager – Customer Needs
SALARY: £39,825pa to £48,675pa plus an extensive benefits package.
LOCATION: Bristol. Edinburgh, Leeds, Halifax or Chester.
HOURS: 35 hours, full time.
WORKING PATTERN : Our work style is hybrid, which involves spending at least two days per week, or 40% of your time, at one of the above the listed hubs.
At Lloyds Banking Group we believe that data is more than numbers — it’s the voice of our customers, the pulse of our business, and the foundation of our future. We’re looking for an experienced Insight Copywriter to join our team. This is a unique opportunity to shape how we communicate insight across the organisation — turning sophisticated data into compelling stories that drive action, influence decisions, and inspire change.
Are you passionate about uncovering what drives customer behaviour and how it shapes the way they engage with products, propositions, and services? We’re looking for a Customer Insight Assistant Manager to join our dynamic team at Lloyds Banking Group. In this role, you’ll focus on identifying and interpreting customer insights and trends to inform the development of features, propositions, and experiences that truly resonate with our customers.

YOUR KEY RESPONSIBILITIES WILL INCLUDE:

• Support insight projects focused on customer behaviours, preferences, and emerging trends across features, propositions, and brand interactions.
• Assist in triangulating data from research, analysis, and behavioural metrics to build a holistic view of the customer.
• Help translate complex data into clear, compelling stories that inform and engage stakeholders.
• Collaborate with teams across business units to contribute to the wider team’s journey of embedding customer insight across the Group.
• Monitor market trends and competitor activity to help identify emerging opportunities and risks.
• Help promote a culture of customer-obsessed thinking across the organisation.