Job Title: Customer Insights Manager
Location: Solihull; a flexible hybrid working model which supports you as well as enabling you to work collaboratively with your colleagues
Hours: Full time, Permanent

A BIT ABOUT US:

At BNP Paribas Personal Finance, we are proud to be part of a global banking group. Our mission is simple: to provide straightforward consumer finance solutions that empower customers to make responsible financial decisions. We partner with some of the UK’s most well-known retailers and brands to help their customers finance purchases in a responsible way.

SKILLS & ATTRIBUTES:

Highly practiced in use of data mining tools (SAS, SQL, Python etc) and with experience of developing statistical models and segmentations
Experienced presenter and used to mixing with senior management population
Able to communicate at all levels and explain technical or complex issues to a non-technical audience. Be able to tell a story through Data
Able to manage multiple projects / tasks with effective time management
Good Commercial Awareness
Strong problem solving skills

THE ROLE:

Working in the Analytics team, the Customer Insight Manager provides delivery of commercial value through the usage of analytical methods to deliver actionable insight.
The aim is to understand, test, predict customer & marketing profitability and its associated levers. They also contribute to the development of the business through:
Exploitation of customer knowledge & insight
Statistic survey of our portfolios
Implementation of decision support tools
Assuring visibility of customer insight within BNP Paribas Personal Finance and Strategic retail partners.

KEY RESPONSIBILITIES:

Understanding customer profile and behaviour of a credit customer
Controls and builds factual/quantified diagnostics of marketing activity (business lines, products, etc.) that provide a clear vision of campaign efficiency, statistical significance & profitability levers
Provide insight into optimising marketing based on budget and customer behaviour
Build customer segmentation to treat and engage with customers differently through marketing content
Energetically contribute to the strategic partnerships, driving customer insight as a key contributor of commercial success
Jointly define analytics roadmaps to support both BNP Paribas Personal Finance & Strategic Partnerships goals