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Customer Insights & Analytics Lead at Yum!

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

14 May, 26

Salary

0.0

Posted On

13 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Science, Statistics, Team Leadership, Product Analytics, Marketing Analytics, Experimentation Design, SQL, BI, Web Analytics, Google Analytics, Adobe Analytics, KPI Frameworks, Data Quality, Stakeholder Influence, Vendor Management, Causal Inference

Industry

Restaurants

Description

The Digital Customer Insights and Analytics Lead will spearhead KFC Africa's digital transformation, turning data into actionable insights that accelerate growth and enhance customer experience across all digital channels and markets. Working closely with channel squads, CRM, and market stakeholders, this role will define key performance indicators, establish data quality standards, and ensure a single source of truth. The successful candidate will build self-serve dashboards, automate readouts, and establish an experimentation engine to drive measurable uplift. They will also partner with CRM to deploy actionable segments and offer policies that improve retention, frequency, and LTV.

Responsibilities

This role will lead KFC Africa's digital transformation by turning data into actionable insights to accelerate growth and improve customer experience across all digital channels. Key tasks include defining KPIs, establishing data quality standards, building self-serve dashboards, and establishing an experimentation engine.