Customer Insights Manager at Restaurant Brands Ltd

Auckland, Auckland Region, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

02 Sep, 26

Salary

0.0

Posted On

04 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Insights, Market Research, Quantitative Research, Qualitative Research, Data Analysis, Strategic Planning, Consumer Trend Monitoring, Stakeholder Management, Narrative Storytelling, Business Intelligence, Segmentation, Product Testing

Industry

Restaurants

Description

About us: Restaurant Brands purpose is to be a thriving business built on brands that employees and customers love and trust. We have amazing global brands; KFC, Pizza Hut, Taco Bell, and Carl’s Jr and have over 250 restaurants in NZ, employing over 4,500 staff in NZ and serve over 60,000 customers a day! Globally Restaurant Brands also operates in Australia with over 70 stores under either the KFC or Taco Bell brand, together with KFC and Taco Bell operations in California and Pizza Hut and Taco Bell in Hawaii, Guam and Saipan. About the Role: Restaurant Brands is looking for a highly experienced Customer Insights Manager to join the Marketing team. In this newly created position, the successful incumbent will partner closely with our Finance Analytics team and external research agencies working across all our brands, KFC, Pizza Hut, Carl’s Jr and Taco Bell, product categories and divisions. More specifically this role is responsible for generating and translating customer and market & internal data into actionable insights that drive strategic and marketing decisions. This role supports key marketing functions including Brand Marketing Teams, Communications, Revenue Management, and NPD by finding growth opportunities, informing creative and commercial strategies, and measuring performance. The role also leads research programs, manages insight platforms, and ensures the voice of the customer is embedded in all major initiatives. What You'll Do: Insight Strategy – Develop and lead the customer insights agenda, designing and managing end-to-end research projects, including briefs and methodologies to analysis and debriefs. Partnering with Brand Leaders and the marketing Insights & Strategy Director to find key learning needs, setting up a continuous learning loop by combining ad-hoc research with ongoing tracking and trend monitoring. Cross-Functional Support & Collaboration – Act as the strategic insights partner to Brand Marketing Teams and functions, providing insights that guide innovation pipelines, campaign development, pricing strategy and product testing in a prompt fashion and tailored to the needs of each function. Research & Analytics – Lead execution of qualitative and quantitative research projects to uncover customer needs and perceptions, collaborating with the analytics teams and agencies to interpret data from multiple sources and developing compelling insight narratives and strategic recommendations. Customer Trends Monitoring - Maintain a deep understanding of consumer attitudes, behaviours and motivations in the food consumption category, monitoring emerging macro and micro trends to inform innovation and brand development and contribute to foresight and white-space identification using internal and external insight sources. Leadership - encourage continuous improvement and upskilling in research methods and data tools and build capability across the marketing team in using insights and customer data effectively. What You Bring: A degree in Marketing, Social Science, Economics, business or related field is required. Degree or specialisation in Market Research, Statistics, or behavioural science is preferred. 6-8 years of experience in customer insights, research, analytics, or strategic planning ideally within QSR, FMCG, retail, or consumer services. Proven experience in leading end-to-end research projects from scope through to delivery. Strong background in quantitative and qualitative methods. Ability to combine large volumes of data into clear, actionable insights. Familiarity with basic statistical concepts, segmentation tools and research platforms Skilled at translating research & analytics findings into compelling narratives and strategic implications. Confident communication skills with the ability to present insights and recommendations to senior stakeholders. Experience supporting marketing teams across campaign development, innovation and pricing decisions.Most comfortable working in a fast-paced environment balancing multiple projects. Sound practical knowledge working with business intelligence tools (e.g. Power BI, Tableau and survey platforms (e.g. Qualtrics, Zappi) would be highly desirable. What’s In It for You? Joining at a time where the organisation and the Marketing division in particular is going through an exciting period of rapid growth and innovation and offering you the opportunity to play a pivotal role in shaping the future of growth strategy and key strategic decision making all the while truly making this role your own. You will have the chance to work with internationally recognised brands and be part of a supportive, highly engaged talented global team. Closer to home; our convenient Ellerslie location is just a short walk from the train station, you’ll also benefit from a fun, inclusive workplace culture, an active on-site social club.

Responsibilities

Lead the customer insights agenda by designing end-to-end research projects and translating data into actionable strategic recommendations. Partner with brand and finance teams to guide innovation, pricing strategies, and marketing performance across multiple QSR brands.