Customer Journey Lead at 7-Eleven

, , Australia -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Adobe Campaign Classic, Adobe Journey Optimizer, Customer Lifecycle, Journey Design, Martech Capabilities, Stakeholder Management, Analytical Mindset, Loyalty Programs, Retail Experience, App-Based Businesses

Industry

Retail

Description

About the Role The Customer Journey Lead owns the strategic direction of customer journeys across the My 7-Eleven app and digital communications channels. This role is responsible for optimising existing journeys, identifying opportunities for new lifecycle communications, and serving as the technical subject matter expert for the martech stack within the loyalty team. Key Responsibilities Own the strategic direction and continuous improvement of automated customer journeys across email, push, and in-app messaging Lead the discovery, design, and business case development for new customer journeys that drive engagement, retention, and program value Act as the technical SME for the martech stack (Adobe Journey Optimizer, Adobe Campaign Classic), advising on platform capabilities, best practices, and roadmap opportunities Manage relationships with martech vendors and internal platform teams to ensure the stack meets evolving business needs Liaise with product, app squad, customer identity squad, and creative teams to deliver cohesive, on-brand customer experiences Define audience segmentation strategies and personalisation logic in partnership with data and analytics teams Measure and report on journey performance against engagement and commercial KPIs, translating insights into optimisation opportunities Contribute to team capability development through documentation, playbooks, and knowledge sharing About You Strong working knowledge of Adobe Campaign Classic and/or Adobe Journey Optimizer (or equivalent platforms) Proven ability to think strategically about customer lifecycle and translate business objectives into journey design Technical aptitude with the ability to serve as an SME and trusted advisor on martech capabilities Experience managing vendor and platform relationships Analytical mindset with ability to measure impact and drive continuous improvement Excellent stakeholder management and communication skills across technical and non-technical audiences Experience in loyalty programs, retail, or app-based businesses is highly regarded Why Join Us? Vibrant Open Office in Richmond. Work in a dynamic, collaborative space that sparks creativity Work Your Way. Enjoy the perfect balance of remote flexibility and in-office collaboration—get the best of both worlds Make a Difference. Take a paid day off each year to volunteer for a cause you’re passionate about Fuel Your Day. Enjoy free 7-Eleven coffee and snacks in the office—because great ideas start with great coffee Family Comes First. Get up to 15 weeks of paid parental leave so you can focus on what matters most Stay Social & Connected. Join our Social Club and Open Committee for regular events, celebrations, and fun activities Grow Without Limits. Access unlimited LinkedIn Learning courses and invest in your personal and professional development At 7-Eleven our people are at the heart of everything we do. We are committed to creating a workplace that fosters inclusion and celebrates diversity. We strive to make every single 7-Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer 2024-2025 and Bronze Accredited with the Australian Workplace Equity Index. At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at peoplesupport@7eleven.com.au ** Please note, this email is strictly for adjustment requests related to the recruitment process. Other inquiries sent to this mailbox will not be actioned.** To find out more about our current opportunities follow us on LinkedIn or view our careers page. Our purpose at 7-Eleven is to make every day easier so Australians can live a good life. We endeavor to make 7-Eleven Australia a frontrunner in developing capability, fostering safety and wellness in the workplace and increasing collaboration keeping our customers front of mind. We can proudly provide greater flexibility, and deliver rewarding development opportunities Our commitment to creating a workplace that fosters inclusion and celebrates diversity means that every team member feels heard, valued, and respected no matter who you are or what diverse characteristics reflect your unique identity. We are a proudly people-focused business, and together we aim to reach higher, do what’s right, delight customers and thrive together. 7-Eleven Australia has a dedicated team available to support applicants with any diversity and inclusion related queries including diverse gender experiences, language and accessibility needs. All enquiries regarding our recruitment process are welcome and are handled with confidentiality and respect for privacy. 7-Eleven is proud to be a Diversity Council Australia Inclusive Employer 2024-2025 and Bronze Accredited with the Australian Workplace Equity Index. At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at peoplesupport@7eleven.com.au ** Please note, this email is strictly for adjustment requests related to the recruitment process. Other inquiries sent to this mailbox will not be actioned.** Contact Information: Phone: 1800 247 711 Hours: Mon-Fri 8am-6pm or Sat-Sun 8am-4pm AEST

Responsibilities

The Customer Journey Lead is responsible for the strategic direction and continuous improvement of automated customer journeys across various digital channels. This includes optimizing existing journeys and developing new lifecycle communications to enhance customer engagement and retention.