Customer Journey Senior Manager at La Trobe University
Bundoora, Victoria, Australia -
Full Time


Start Date

Immediate

Expiry Date

04 Jul, 25

Salary

139280.0

Posted On

22 May, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

Work type:Fixed Term

  • Lead the effective delivery of channel engagement and drive revenue growth to align with our strategy
  • Full Time / 12 Month Fixed Term Appointment 1st July 2025 – 1st July, 2026
  • Located at Melbourne (Bundoora) Campus
  • Attractive Salary $139,280 per annum plus 17% superannuation
Responsibilities
  • Manage, co-design and execute the segment, journey and recruitment strategies.
  • Development of domestic segment (including market and product) audience strategy, promotional campaign strategies and tactical plans spanning the entire marketing mix.
  • Provide strategic leadership and oversight of a cross- functional team, spanning content, paid media, web and digital.
  • Manage customer-specific journey mapping and process discovery and design.
  • Working with Director of Marketing to align with Schools, market intelligence, product and recruitment teams on strategy development and strategic prioritisation.
  • Working closely with the Director of Marketing, Insights, Product and Recruitment teams develop product/interest area CVPs that have corresponding marketing strategies that are insight led and compel action.
  • Contributing to work relating to customer and insights technologies, such as CRM system(s), lead capture processes and approaches
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