CUSTOMER LIFECYCLE EXECUTIVE – ITALIAN MARKET

Location: UK, Gibraltar, Dublin, Italy (Remote considered)
Team: Marketing & Commercial
Reports to: Italian Growth Lead
Contract: Permanent
Are you passionate about player journeys, customer engagement, and data-driven marketing? We’re looking for a Customer Lifecycle Executive to join our Italian Growth Team and help shape the way we attract, retain, and re-engage our players.
In this role, you’ll design and deliver personalised lifecycle strategies that make a real impact — from seamless onboarding campaigns to rewarding loyalty and winning back lapsed players. Working closely with CRM, Product, Performance, and Commercial teams, you’ll ensure every player receives the right message, at the right time, with the right incentive.

DESIRABLE SKILLS:

• Familiarity with CRM platforms (AWS, Salesforce, Braze, etc.).
• Exposure to analytics tools (Google Analytics, Tableau, etc.).
• Interest in customer experience and player journey design.

• Drive retention: Create engaging campaigns that reward long-term player loyalty.
• Support onboarding: Help new players get started with tailored rewards and experiences that keep them playing.
• Win back lapsed players: Design reactivation campaigns that give players a reason to return.
• Test & optimise: Run A/B tests, track KPIs, and use insights to continuously improve campaign performance.
• Collaborate cross-functionally: Work with CRM, Acquisition, BI, Product, Tech, and Commercial teams to align strategies.
• Report & share: Own reporting on lifecycle performance, sharing insights and recommendations with stakeholders.