Customer Lifecycle Marketing Manager

at  Farm Business Consultants

EDUCATION AND EXPERIENCE:

• 3–5 years of experience in customer lifecycle, retention, or product marketing, bonus points if you have experience in financial services or subscription-based businesses.
• A bachelor’s degree in marketing, business, or a related field—or a track record that proves you don’t need one.
• Hands-on experience creating automated customer journeys, campaigns, and communications to reduce churn, increase customer engagement, and drive brand affinity.

KNOWLEDGE, SKILLS AND ABILITIES:

• Advanced proficiency with HubSpot and marketing automation tools.
• A data-savvy mindset with the ability to translate analytics into actionable strategies.
• Strong communication skills, including experience presenting to cross-functional teams and leadership.
• Self-motivated, adaptable, and comfortable owning projects in a fast-moving environment.
• A passion for creating personalized, meaningful customer experiences that drive loyalty and results.

WHY YOU’LL LOVE THIS ROLE:

• You’ll own impactful strategies that directly drive retention, loyalty, and revenue growth, making a tangible difference to the business.
• Taking strategic initiative and driving projects forward within this role can open up a clear trajectory to a Customer Marketing Manager position.
• You’ll collaborate with cross-functional teams, building strong relationships while advocating for our customers every step of the way.
• Collaborating with our Marketing Operations Manager, you’ll dig into data to uncover opportunities, and design innovative campaigns that inspire action.
• You’ll help Canadian small business owners thrive, creating lasting connections and meaningful outcomes.