Customer Lifecycle Marketing Manager at Interplay Learning

, , United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jan, 26

Salary

130000.0

Posted On

14 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Lifecycle Marketing, Data-Driven Strategies, Cross-Functional Collaboration, Email Campaigns, Churn Mitigation, Account-Based Marketing, Salesforce, HubSpot, ChurnZero, Customer Engagement, Retention Strategies, Upsell, Analytics, Communication Skills, Skilled Trades Marketing, Campaign Optimization

Industry

E-Learning Providers

Description

Interplay Learning Ethos: At Interplay, we love what we do. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse. We celebrate that our jobs fit our lives, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team. Position: Customer Lifecycle Marketing Manager We're looking for an experienced (5+ years) Customer Lifecycle Marketing Manager who’s ready to take ownership of the full customer journey—from onboarding to expansion—and turn it into a growth engine for our B2B, SaaS product focused on training & skills development in the skilled trades and industrial segments. If you’re passionate about driving engagement, retention, and upsell through data-driven strategies and cross-functional collaboration, this is your chance to play a pivotal role in our growth. This is an exciting time to make a measurable impact! Why this position: Meaningful, impactful work Mission-driven company Career development in a dynamic, high growth environment Passionate, collaborative team Innovative product - EdTech, VR, AI What you’ll do: Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale: implementation, onboarding, engagement, adoption, renewal, and expansion. Collaborate with Customer Success, Sales, and Product teams to build account-based marketing (ABM) programs that drive upsell, cross-sell, and expansion. Develop and deploy segmented email and nurture campaigns using HubSpot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage. Manage customer communication through ChurnZero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk. Partner with marketing leads to design and launch conversion-rate optimized landing pages to anchor various campaigns. Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, ChurnZero, and HubSpot to uncover trends and opportunities. Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals. Who you are: Data-driven mindset: leans into the quantitative with space for qualitative, with experience managing campaign tracking, segmentation, reporting, and attribution. Customer-obsessed: digs deep to really understand the customer journey, their needs, pain points, success measures, and translate those insights into measurable marketing touchpoints. Self-starter: thrives in fast-paced, evolving environments, helping to bring clarity amid ambiguity and drive results. Exceptional collaborator: thrives in cross-functional environments and is skilled at building relationships virtually and engaging effectively at all levels, including C-suite. Innately curious: asks questions, and brings strong active listening skills. Requirements: 5+ years of experience in lifecycle and/or customer marketing for a B2B SaaS company, preferably in education or training-related tech. Strong track record of planning and executing ABM campaigns that directly drive expansion and upsell. Experience using ZoomInfo (or similar) is a plus. Highly proficient in Salesforce, HubSpot, and/or ChurnZero (or similar CRM, marketing automation, and customer success tools). Deep experience building and optimizing marketing programs across the entire customer journey. Fluency in core lifecycle marketing metrics, including churn, GDR, NDR, incrementality, LTV. Exceptional written and verbal communication skills with a keen eye for clear, compelling, and concise messaging. Experience marketing to skilled trades, including industrial, facilities maintenance, or multi-family audiences, is a strong plus. Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States. Following offer, all roles require I-9 verification, E-Verify, a background check, and a drug and alcohol test. Pay: $110k-130k (salary only, no bonus) Why you’ll love working with us: Remote-first & flexible hours – Offices in Austin, TX; Deer Park, TX; Woodland, WA; and Cleveland, OH. Learning & growth – Annual learning reimbursement. Family-friendly policies – Support for work-life balance. Generous time off – 3 weeks PTO, 1 week Winter Break, holidays, and sick days. Comprehensive benefits – Medical, vision, dental, and 401(k) match. Equity – Private Company Equity Options Wellness – Mental and physical health resources and social events. Join us and grow with a team that values you! Diversity Statement At Interplay Learning, diversity and inclusion are fundamental to who we are and how we operate our business. We’re building a diverse workforce that cultivates and supports all individuals for the betterment of each other, our company, and our customers. We believe a culture of equality creates a stronger work environment for all employees and that we are all accountable for encouraging and celebrating diverse voices. Interplay Learning commits to promote and recognize principles of fairness, equity, and social justice in relation to, and across, intersections of race, age, color, disability, faith, religion, ancestry, national origin, citizenship, sex, sexual orientation, social class, economic class, ethnicity, gender identity, gender expression, and all other identities represented among our diverse membership. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, and individuals with disabilities to apply. Interplay Learning is an equal opportunity employer and welcomes everyone to our team. If you need any reasonable accommodation at any point in the application or interview process, please let us know. Equal Employment Opportunity Interplay Learning is committed to providing equal employment opportunity (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, pregnancy, marital status, gender identity or expression, status as a veteran, or any other legally protected characteristic or activity in accordance with applicable federal, state and local laws. As a federal contractor, Interplay Learning takes affirmative action to employ and advance employment of individuals with disabilities and protected veterans. Interplay Learning does not discriminate against employees or applicants for discussing, disclosing, or inquiring about compensation. Drug Testing & Background Testing The company conducts background checks as part of the hiring process after extending an offer of employment. These screenings are facilitated by trusted third-party specialists. All positions require I-9 verification, E-Verify, a background check, and a drug and alcohol screening. Depending on the role, additional screenings may include employment history verification, a DMV record check, reference checks, education and credential verification, or a credit history review. We believe in fostering a welcoming and inclusive workplace and encourage everyone to apply, regardless of background. Our hiring decisions are guided by skills, experience, and a shared commitment to our values. If you have any questions about our process, we’re happy to provide support and guidance along the way.

Responsibilities

Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale. Collaborate with various teams to drive upsell, cross-sell, and expansion through data-driven strategies.