ABOUT US:

At Learning People, we are passionate about transforming lives through industry-recognised, career-focused training. We help career changers and professionals unlock new opportunities in tech, project management, and beyond. Join a dynamic marketing team where innovation, customer engagement, and data-driven strategies are at the heart of what we do.

ABOUT THE ROLE:

We’re looking for an experienced Customer lifecycle Marketing Specialist to own and optimise our email, CRM & customer lifecycle strategy and drive customer engagement at every stage of the journey. You will play a key role in sales enablement, working closely with our Sales teams across the UK, Australia, and New Zealand to ensure our communications directly support lead generation, conversion, and customer success.
You’ll manage and grow our CRM database, execute personalised and targeted email campaigns, and continuously optimise our contact strategies to improve customer experiences, increase pick-up rates, and drive performance.

KEY RESPONSIBILITIES:

• Own and manage the CRM platform, ensuring data integrity, segmentation, and personalisation capabilities are fully leveraged.
• Develop, optimise, and execute email marketing campaigns and automated workflows that nurture leads and drive customer engagement.
• Design, test, and refine email templates to enhance deliverability, open rates, click-throughs, and conversion rates.
• Build strong relationships with Sales teams across the UK, Australia, and New Zealand to align CRM initiatives with sales objectives and enablement strategies.
• Develop and refine contact strategies to improve lead pick-up rates and overall customer experiences.
• Implement new technologies and best practices to improve email performance, deliverability, and open rates.
• Use data and insights to continuously optimise campaign performance and customer journey mapping.
• Ensure compliance with GDPR and data privacy regulations.
• Collaborate with the wider marketing team to support integrated campaign strategies.