CUSTOMER COMMUNICATIONS & EDUCATION

• Plan, write, and execute ongoing customer communications to improve awareness of features, updates, and best practices - as well as wider company updates
• Own the customer webinar programme, including educational sessions [with the education team] and a new quarterly product roadmap series.
• Support upsell and migration from legacy software products to Alto, developing tailored content and comms that drive engagement and conversion.

REQUIREMENTS

• Strong experience in customer marketing, advocacy, or community-focused roles in a SaaS or B2B environment.
• Proven experience building and scaling advocacy programs with measurable impact on retention and reputation.
• Strong understanding of review platforms (Trustpilot, G2, Capterra), webinar tools, CRM, and marketing automation systems like Pardot and Hubspot
• Excellent writing, storytelling, and interpersonal communication skills.
• Outstanding cross functional skills
• Comfortable hosting webinars and presenting to customers.
• Data-driven, able to measure program effectiveness and optimise continuously.

KEY RESPONSIBILITIES

We’re looking for a strategic and hands-on Customer Marketing & Advocacy Manager to lead our efforts to engage, educate, and energize our existing Alto customer base. In this pivotal role, you’ll own and evolve all aspects of customer communications, drive product adoption through webinars and enablement materials, and build a robust advocacy engine—ensuring our happiest customers are consistently telling our story.
You’ll act as the voice of the customer inside the business, running customer comms, building feedback loops, and partnering with support, success, product, and sales teams to surface advocates and turn them into case studies, referenceable accounts, and brand champions.
This role will directly impact retention, revenue expansion, and reputation by improving our review presence, leading new product launches to existing users, and increasing Alto’s visibility across comparison sites and review platforms.