Job Title: Customer Marketing and Communications Manager
Location: Telford
The package: £35,000 - £40,000 depending on experience
Hours: Monday- Friday 37.5 hours per week
Term: Fixed Contract, 12 Months, Maternity Leave cover

EXPERIENCE REQUIRED:

· 3+ years’ experience of marketing in a complex, multi-stakeholder environment
· A demonstrable understanding of the healthcare sector as it relates to construction
· Broad understanding of the NHS as a customer and the wider political environment surrounding UK healthcare
· Strong communication and content creation skills to effectively convey messages, engage with stakeholders, and produce compelling marketing materials.
· Experience in creating customer personas and developing associated value propositions and calls to action
· Comfortable working with autonomy
· Proficient in the use of Microsoft Office (Word, Excel, PowerPoint, Projects)
· Holds a relevant degree with additional marketing qualification preferred
If this sounds like you, please apply now with your CV & cover letter explaining what makes you a great candidate for this role!

THE ROLE:

The Customer Marketing and Communications Manager is an expert in the healthcare construction market with a particular focus on the NHS and private sector. With an in-depth knowledge of market dynamics, you will develop, drive, and be responsible for leading customer onboarding and experience programmes, feeding into lead generation activities and go-to-market campaigns through the marketing ownership of customer voice.
You will be the marketing and communications lead for all prominent hire and permanent sales projects, being agile to time and stakeholders where needed - developing the relevant tools and content to provide a positive customer experience.
Being a great collaborator, you will work with the relevant Darwin Group stakeholders to best promote Darwin Group in every customer interaction. This will include the delivery of customer voice within lead generation activities and go-to-market campaigns, identifying and maintaining customer advocacy and referenceability within all Darwin Group programmes, plus supporting reference and promotional site visits with the project and sales team.
Skilled in a variety of marketing and communications functions, you will engage in multiple activities including, but not limited to, customer discovery, customer programme design and management, thought leadership and advocacy, event planning and management, PR and content, while ensuring that the Darwin Group brand guidelines and tone of voice are always followed and maintained.

WHAT WE’RE LOOKING FOR - ROLES AND RESPONSIBILITIES

· Own the Customer Experience: You will be responsible for the visual, written, spoken, and felt experiences of all potential and existing customers through each marketing touchpoint and interaction with Darwin Group.
· Manage Customer Projects: Oversee a clear and proactive 12-month calendar of customer projects and supporting plans, ensuring alignment with key internal and external stakeholders. Adapt as needed based on project timings and client expectations.
· Communication and Content Creation: Demonstrate excellent communication and written skills to effectively convey messages, create compelling content, and engage with customers across various platforms.
· Coordinate Site Events: Work closely with NHS personnel (e.g., PR & Communications teams) to coordinate key site events. Identify and capitalise on newsworthy milestones to secure coverage in local and national media.
· Document Project Stages: Visit new, in-progress, and completed customer projects to document each stage.
· Customer Advocacy: As the marketing owner of customer reference and advocacy, integrate customer feedback into client programs and lead generation campaigns to create a positive experience and support a healthy sales pipeline.
· Plan and Attend Conferences and Events: Identify, organize, and attend relevant conferences and customer events to effectively position Darwin Group within target markets.
· Maintain Marketing Assets: Work with the Creative Manager to keep the library of customer quotes, videos, and case studies current and accessible for the sales and marketing teams. Ensure all site photography and videography meet the highest standards and effectively showcase the quality of our healthcare construction projects.
· Collaborate with Marketing Team: Brief the wider marketing team and work with external agencies (when necessary) to deliver critical requirements for customer program success, such as video, digital media, and graphic design.
· Budget and Analytics: Maintain a fully budgeted marketing plan with quarterly customer campaign cycles and continuous learning, using data and analytics to enhance market perception and value.
· Monitor Market Trends: Keep a constant view of the healthcare construction market and competitive activity, particularly in volumetric modular and modern methods of construction. Share insights internally and use them to inform customer marketing plans.
· Brand Custodian: Ensure the Darwin Group brand is used accurately and consistently both internally and externally.
· Additional Activities: Undertake additional activities as requested by the Strategy and Transformation Director or other senior leadership to ensure Darwin Group operates from solid marketing foundations.