GLOBAL AB ADVISORY BOARD STRATEGY DEVELOPMENT

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• Support the Director of Customer Marketing to design a comprehensive, scalable strategy for AB advisory boards across US, UK, and ANZ regions that drives consistent execution while allowing for necessary regional adaptations

• Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members
• Develop programming approaches that deliver exceptional value to participants while maximizing strategic insights for Xero
• Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards
• Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations
• Facilitate regular knowledge sharing and best practice exchange across regions

EXPERIENCE

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• Extensive experience in marketing, customer advocacy, or related fields

• Proven track record and experience developing and managing customer advisory programs or similar customer engagement initiatives
• Experience managing online communities and driving digital engagement
• Strong understanding of B2B marketing with experience in accounting, financial services, or SaaS industries preferred
• Experience working in a matrix global organizations with ability to balance global consistency with regional relevance
  $173,000 - $217,000 a year

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
As one of our regional Customer Marketing Leads, you’ll serve in a dual capacity: developing the global strategy for Accounting Bookkeeping (AB) advisory boards and executing local programs for both AB and Small Business (SB) segments in your region. You’ll be responsible for transforming our advisory boards from feedback channels into strategic assets that influence product strategy and generate authentic advocacy, while ensuring board members receive significant value from their participation.