CUSTOMER MARKETING MANAGER DACH (F/M/D)

Essity is a leading global hygiene and healthcare company. We are committed to improve the quality of life through high-quality hygiene and healthcare solutions. We sell our products and solutions in around 150 countries under many strong brands, including the global market leaders TENA and Tork , as well as well-known brands such as Jobst, Leukoplast , Libero, Libresse , Lotus, Nosotras , Saba, Tempo, Vinda and Zewa.

• Develop and Implement Marketing Plans: Lead the creation and execution of customer marketing plans for selected strategic customers
• Stakeholder Collaboration: Establish and maintain marketing relationships with strategic stakeholders, representing marketing in the Local Management Team
• Product Mix Monitoring: Oversee the overall product mix of customers and recommend changes in collaboration with the appointed Key Account Manager or sales lead
• Campaign Execution: Create and execute customer marketing campaigns (both offline and online) and loyalty programs to drive customer engagement, advocacy, and sales development
• Omnichannel: understand how to perform and navigate in the Digital shelf. Lead the omni-channel transformation in your designated area hand in hand with the Digital Customer Marketing Manager
• Performance Analysis: Monitor, analyze, and continuously improve online listings, share of search, taxonomy, and the integrity and accuracy of commercial content
• Coordination of Activities: Collaborate with Product, Segment, and Brand managers to coordinate activities within your area of responsibility
• Budget Management: Manage the customer marketing budget for the business area, ensuring ROI calculations and setting KPIs, followed by corrective actions as needed
• Team Development: Lead and develop team capabilities in line with Essity’s core values and development program