Customer Marketing Manager - Global Travel Retail at Diageo

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

05 Apr, 26

Salary

0.0

Posted On

05 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Marketing, Brand Strategy, Activation Plans, Product Launches, Stakeholder Management, Commercial Acumen, Creativity, Analytical Capability, Performance Insights, Execution Excellence, A&P Budget Management, Retail Marketing, Digital Marketing, Sales Growth, Cross-Functional Collaboration, Growth Opportunities

Industry

Beverage Manufacturing

Description

Job Description : Who are we? From humble beginnings to extraordinary futures, Diageo is centred on crafting incredible stories of ambitious possibilities. From our iconic global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, to our local homegrown heroes Bundaberg Rum, Ello and Mr Black, we are a team of pioneers, looking to lead the future of our industry and brands from today. At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter. Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights. Together, you will help us create a future worth celebrating. In Global Travel Retail (GTR), our brands meet consumers at some of life’s most exciting moments — airports, airlines, cruise ships and border stores — where discovery, indulgence and celebration converge. If you’re passionate about building brands at pace, turning strategy into standout execution, and delivering results in a truly global environment, this is your opportunity to make a meaningful impact. What will your role be? As Customer Marketing Manager – Global Travel Retail (ANZ), you will play a pivotal role in bringing Diageo’s brand strategies to life across the travel retail channel. Partnering closely with Commercial, Brand and Agency teams, you will translate strategy into high-impact customer activations that drive depletions, market share and rate of sale — both in-store and across digital EDGE touchpoints. This is a hands-on, execution-focused role for someone who thrives in ambiguity, moves quickly from insight to action, and takes true ownership of performance. You’ll balance creativity with commercial rigour, ensuring every activation delivers against brand, shopper and financial objectives. What does this role look like for you? Drive growth across channel by translating global and regional brand strategies into high-impact, customer-specific activation plans. Accelerate product turnover, market presence, and sales velocity through outstanding in-store and digital EDGE activations. Own launch excellence for innovations, limited editions and priority campaigns, ensuring flawless execution across all travel retail touchpoints. Improve return on investment by leading A&P scheduling, sequencing, and redistribution with a strong performance and value outlook. Co-lead commercial performance alongside Account Managers, taking shared accountability for delivering customer growth targets. Turn shopper and performance insights into action, optimising plans in-year to unlock incremental growth opportunities. Raise the bar on execution by influencing cross-functional teams and agencies to deliver on-time, on-brand and on-budget results. What will you bring to the table? 5+ years demonstrated ability across Customer Marketing, Marketing, Retail or Commercial roles. A proven track record of owning and delivering customer-facing activations end-to-end. Strong experience managing A&P budgets, including planning, phasing and reallocation. Hands-on exposure to product launches, promotional calendars and in-store execution. Outstanding stakeholder management skills, with the ability to link strategy to execution. Strong commercial acumen, creativity and analytical capability. Demonstrated experience driving transformational change that unlocks mutual growth. High learning agility — comfortable in fast-paced environments and quick to adopt new ways of working. Why Join Us? Experience competitive perks, flexible work options, and become part of a diverse team that celebrates global success. At Diageo, we craft products that are central to celebrations worldwide. Our vibrant culture reflects this spirit as we work flexibly around life commitments while continuously striving for growth! Commitment to Inclusion & Diversity: Diageo champions diversity as a catalyst for innovation. We actively promote employment opportunities for people with disabilities, Aboriginal and Torres Strait Islanders, LGBTI communities, and other diverse groups. We ensure inclusivity through reasonable adjustments throughout our recruitment process. Worker Type :Regular Primary Location:Sydney HQ Additional Locations : Job Posting Start Date : 2026-01-05 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 29,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. DRINKiQ What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ

Responsibilities

The Customer Marketing Manager will translate brand strategies into impactful customer activations in the travel retail channel. This role involves driving growth through in-store and digital activations while ensuring flawless execution of product launches and campaigns.