Customer Marketing Manager - Greater Thailand at Treasury Wine Estates

Bangkok, Bangkok, Thailand -

Full Time

Start Date

Immediate

Expiry Date

11 Oct, 26

Salary

0.0

Posted On

13 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Development, Trade Marketing, Project Management, Budget Management, ROI Analysis, Stakeholder Management, Agency Management, P&L Management, Shopper Marketing, Market Analysis, Strategic Planning, English Fluency, Thai Fluency, Campaign Execution, Cross-functional Collaboration, Customer Marketing

Industry

Beverage Manufacturing

Description

About us Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people. Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company. TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile. For more information, please visit www.tweglobal.com [http://www.tweglobal.com] What’s in it for you * Attractive remuneration and healthcare benefits * 20 days of paid annual leave per year * Flexible work arrangement to support your wellbeing * Outstanding career development opportunities to realise your full potential * Collaborative and inclusive culture where people and performance thrive About the role This role is responsible for Greater Thailand market brand development, strives to drive success and growth, to increase demand at the distributors, retailers, and trade customers’ level. This will include the customization of global / regional brand strategies into activities / programs, that ladder up to volume and value budgets * Activity Planning: Deliver the regional markets (1) Depletion targets (2) Distributor and Customer costed plans and (3) ROI metrics * Activity Design: Ensuring commercial viability in line with the brand strategy and market ambition * Activity Execution: Lead / Adapt asset & message creation, Sales / Distributor / Retailer engagement, Collateral design, Customer / channel selection and Executional excellence. * Project Management: End to end activity ownership, A&P, timeline and quality management. * Activity Evaluation: Full post activity review and evaluation to measure efficiencies and effectiveness of activities, to enable continuous learnings and improvements. Strengthen TWE Marketing ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective trade marketing activities and collaborations with the Commercial Teams * Align customer marketing initiatives with brand and market priorities through collaboration with brand marketing, commercial teams, and external partners in annual planning processes * Integrating On Premise, Off Premise and E-Commerce (if any) programs into a comprehensive brand plan and strategy * Utilizing insights to develop shopper marketing initiatives that address the fundamental needs of specific market and retail partners * Developing programs that provide a source of differentiation for both the supplier and the retail partner * Creating intuitive, straightforward programs that provide both information and education to consumers / shoppers * Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs Specific tasks: * Manage market level P&L, with relevant Commercial stakeholders (Regional Sales Manager / Country Manager / Business Manager / Key Account Manager) including volume & value targets for specific programs, A&P budgeting, and PO management * Monitor market performance to identify risks and opportunities and create plans against them * Manage agency relationships – BTL & Experiential, to achieve best results as well seeking to bring new ideas to the table * Utilize return on investment (ROI) models for all activities to manage profitability * Closely monitor execution of key programs to capture leanings and drive for continuous improvement * Track and analyse monthly depletions against targets and plan activities to address trends * Responsible for complying with company policies, procedures About you * Bachelor’s degree with emphasis on marketing and business * Luxury brand management or trade marketing experience preferred, minimum 5+ years in the related business environment * Prior experience in Wines & Spirits industry is an advantage * Market wide experience will be beneficial * Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience * Good understanding of various marketing and sales touchpoints * Experience creating and executing marketing campaigns and programs that drive sell through and depletions * Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs * Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands * Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies * Fluency in English and Thai Culture We bring our whole selves, we’re courageous and we deliver together – that’s our DNA. We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals. If you’re ready to help us be the world’s most admired premium wine company, please apply now! Inclusion and Diversity Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com [recruitment@tweglobal.com], quoting the job title and reference number. How to apply We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today. Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours. Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.

Responsibilities

Responsible for brand development in the Greater Thailand market to drive growth and demand across distributors, retailers, and trade customers. This includes designing and executing commercial activities, managing market P&L, and collaborating with commercial teams to align initiatives with brand priorities.