ABOUT THIS MARKETING ROLE

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

KEY JOB RESPONSIBILITIES

Strategy

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with the Sr. Customer Marketers

Content

• Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning

Execution

• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
• Measures, refines, and adjusts campaign elements to optimize performance based on real-time data and brand objectives
• Supports cross-marketing, cross-functional, and field alignment for optimal deployment of content and campaigns
• Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
• Pursues continuous professional development by mastering the latest capabilities and tools in content creation, execution, and analytics