Customer Marketing Manager - Oncology at Labcorp

Bengaluru, karnataka, India -

Full Time

Start Date

Immediate

Expiry Date

30 Jun, 26

Salary

0.0

Posted On

01 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Campaign Strategy, Execution, Channel Strategy, Content Strategy, Digital Marketing, Analytics, Optimization, Project Management, Communication, Sales Enablement, Audience Segmentation, Marketing Automation, CRM, Vendor Management, Healthcare Knowledge, Omni-Channel Marketing

Industry

Medical Practices

Description

Overview The Customer Marketing team develops the channel strategy across the buyer’s journey to enable execution of campaigns against key objectives and business goals. Labcorp is seeking a Customer Marketing Manager to lead integrated, multi-channel campaigns across the Provider journey for Labcorp’s Oncology business. This role serves as the audience and channel strategy expert, maximizing reach and engagement to achieve campaign goals. The successful candidate will orchestrate execution across channels, manage agency and vendor relationships, and ensure Sales teams are effectively enabled with the right tools and messaging. Key Responsibilities Campaign Strategy & Execution Design, execute, and optimize integrated, multi-channel marketing campaigns aligned to business and marketing objectives Orchestrate campaign delivery across the customer journey, ensuring alignment with annual marketing plans Own campaign calendars, timelines, sequencing, and prioritization Apply journey-based marketing strategies to deliver the right message to the right audience at the right time Channel & Content Leadership Guide content strategy and messaging architecture across channels including digital, web, email, media, sales enablement, events, and webinars Ensure consistent delivery of brand voice, experience, and visual identity across all touchpoints Provide channel optimization insights to maximize engagement and performance Performance, Analytics & Optimization Aggregate and analyze campaign performance data across channels Define, track, and report on KPIs and insights to drive continuous optimization Leverage marketing automation and CRM data to improve lead nurturing and campaign effectiveness Stakeholder & Vendor Management Partner closely with Product Marketing, Sales, Medical Affairs, Science, and Operations Lead recurring cross-functional meetings to ensure on-time and on-target execution Manage agencies, vendors, and internal channel partners for asset development and campaign delivery Manage audience marketing budgets (media and agencies) aligned to leadership priorities Sales Enablement Ensure Sales teams are equipped with timely, relevant tools and assets Collaborate cross-functionally to support field engagement and adoption of marketing programs Requirements Experience & Education 8-10 years of marketing experience in medical diagnostics, pharmaceuticals and/or life sciences and healthcare is desirable. Bachelor’s degree in Science or related discipline required Exposure to or understanding of the US healthcare ecosystem is a strong plus Marketing Expertise Proven success leading omni-channel marketing programs (digital, email, web, social, media, print, events, webinars) Deep expertise in channel strategy, campaign orchestration, and channel optimization Strong understanding of customer journeys and audience segmentation Digital & Technology Skills Strong understanding of the digital marketing technology landscape Exposure to AI-enabled marketing platforms and best practices preferred Communication & Execution Strong communication and presentation skills Highly organized with excellent project management and analytical capabilities Proven ability to work effectively in a highly matrixed, cross-functional organization and with global stakeholders Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement. We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees, serving clients in more than 100 countries, as we work together to transform approaches to patient care.

Responsibilities

The Customer Marketing Manager will design, execute, and optimize integrated, multi-channel marketing campaigns for Labcorp's Oncology business. This role involves orchestrating campaign delivery, managing vendor relationships, and ensuring Sales teams are equipped with the necessary tools and messaging.