Customer Marketing Manager at Salsify

, , United States -

Full Time

Start Date

Immediate

Expiry Date

04 Feb, 26

Salary

122000.0

Posted On

06 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Marketing, Campaign Management, B2B Marketing, Project Management, Attention to Detail, Marketing Automation, CRM Systems, Writing Skills, Analytical Skills, Cross-Functional Collaboration

Industry

Software Development

Description

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf. At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here. About the Opportunity Do you love creating impactful customer-focused campaigns? Are you passionate about driving customer engagement, retention, and advocacy? Do you thrive on seeing measurable results from your marketing initiatives? Salsify is seeking a customer marketing manager to develop and execute strategic marketing campaigns targeted at our existing customers. You'll create compelling campaigns designed to drive customer adoption, retention, expansion, and advocacy. As a team that prioritizes innovation and creativity, we're excited to experiment with new ways to engage our customer audience — and are seeking someone who wants to test and learn with us. From onboarding and retention campaigns to customer advocacy programs, you'll help us ensure our customer marketing efforts drive measurable business outcomes. This role will report to the director of growth marketing and work closely with customer success, sales, product marketing, demand generation, and other relevant departments to support customer journey initiatives. Here’s how you’ll make an impact: Define customer marketing strategy and road map, owning the vision for how customer marketing drives business growth. Develop, launch, and manage strategic customer marketing campaigns targeted at existing customers to drive adoption, retention, expansion, and advocacy. Develop, launch, and manage strategic customer marketing webinars and events, including topic development, speaker coordination, promotion strategy, and post-event follow-up. Design and implement customer onboarding, education, and engagement campaigns that accelerate time-to-value and drive product adoption. Establish and curate a customer marketing campaign calendar, collaborating with cross-functional teams to align with broader business initiatives and customer journey touch points. Establish performance measurement frameworks, reporting processes, and optimization strategies to demonstrate return on investment (ROI) and continuously improve campaign effectiveness. Create compelling customer-focused content, including emails, newsletters, and program communications that resonate with a business-to-business (B2B) audience. Partner with cross-functional teams, including customer success, product marketing, content marketing, sales, and other marketing teams, to ensure alignment between customer marketing efforts and broader business objectives. Build and optimize customer advocacy and reference programs that showcase customer success and drive new business opportunities. Here’s what you’ll bring to our team: Five or more years of experience working in customer marketing, campaign management, or a related role with demonstrated leadership. Proven experience developing and executing successful B2B customer marketing campaigns that drive measurable results in adoption, retention, expansion, and advocacy. Exceptional project management skills, with a proven ability to manage multiple campaigns simultaneously within a fast-paced environment, ensuring high-quality execution and on-time delivery through effective prioritization and organization. Meticulous attention to detail with a quality-first mindset, ensuring accuracy and brand consistency across all customer marketing and campaign assets. Experience with customer marketing automation platforms (e.g., Marketo) and customer relationship management (CRM) systems (e.g., Salesforce). Excellent writing and communication skills to craft high-quality, engaging, and customer-focused content across various formats. Strong analytical abilities to track, report, and analyze campaign performance to optimize strategies and demonstrate ROI. Strong cross-functional collaboration skills, with experience working alongside department leadership. Bachelor's degree in marketing, business, or equivalent work experience in a relevant field. You’ll get bonus points for bringing: Experience working for a B2B company with a focus on enterprise customers. Experience with voice-of-customer programs and customer feedback collection methodologies. At Salsify, we maintain 3 core principles as part of our Compensation Philosophy: We pay market rates, which are competitive and equitable We pay based on performance and proficiency, not tenure We adjust proactively; when the market moves, we do too The posted compensation range reflects the base salary for this position. In addition to base salary, some eligible roles may also have a commission plan or a bonus incentive. All Salsify employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan, which includes health & medical benefits, flexible spending accounts, flexible PTO, and more. Offers to join Salsify are based on a few criteria, including the scope of the role, the candidate’s work experience, targeted skills, internal equity of the team, and external market data. US National Pay Range $103,700—$122,000 USD Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you! A member of Talent 'talent@salsify.com' will be reaching out about next steps if we would like to move forward. Salsify’s mission is to empower brand manufacturers to win on the digital shelf. Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards. We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal) and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you! As part of the hiring process, we may be conducting reference checks with your provided contacts. Please see our Candidate Privacy Statement for information on the personal data we process in connection with your application. An Inclusive Place To Work Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Accommodations Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com. We take your security seriously. When applying for a position with us, please be aware of the following: Official Communication Channels All legitimate communications from our team, including interview requests and job offers, will only come from an email address ending in @salsify.com. We will never use generic email addresses (like Gmail or Yahoo) or ask you to communicate through unofficial channels. Verify Job Postings Always verify the legitimacy of any Salsify job posting by checking our official website's careers page. If a position is not listed there, it is not a genuine Salsify opening. Secure Application Process We use secure applicant tracking systems and encrypted communication channels to protect your sensitive information and documents throughout the application process. No Payments Ever Required Legitimate employers, including Salsify, will never ask for upfront payments for applications, training, or equipment. Any request for payment is a clear sign of a scam. Personal Information Requests Sensitive personal information, such as bank details or social security numbers, will only be requested after a formal job offer has been made and exclusively through secure, verified channels.By being aware of these protocols, you can help us ensure a safe and secure application experience.

Responsibilities

Develop and execute strategic marketing campaigns targeted at existing customers to drive adoption, retention, expansion, and advocacy. Establish performance measurement frameworks and create compelling customer-focused content.