ABOUT THE OPPORTUNITY:

Penn Accounting CPA is assisting our client, MemphisTours—a global travel company expanding in the U.S.—to identify a Customer Persona & Travel Research Specialist. This freelance, remote role will support MemphisTours’ product and marketing teams by providing valuable insights into the American travel audience.

QUALIFICATIONS

• Strong communication and organizational skills.
• Experience with customer research, surveys, or feedback analysis (formal or informal).
• Curiosity about travel trends and American traveler behaviors.
• Ability to work independently and deliver findings clearly.
• Bonus: Experience in teaching, customer service, marketing, or travel.
  Job Type: Temporary
  Pay: $20.00 - $25.00 per hour
  Expected hours: 10 – 20 per week
  Work Location: Hybrid remote in King of Prussia, PA 1940

ROLE OVERVIEW:

The Specialist will help research, refine, and update customer personas for U.S. travelers, analyze feedback, and benchmark competitors. Insights from this work will guide MemphisTours in tailoring its travel products, pricing, and communication strategies to better connect with American customers.

KEY RESPONSIBILITIES

• Research and define U.S. traveler personas, including preferences, motivations, and decision-making patterns.
• Collect and analyze feedback from surveys, reviews, and interviews.
• Conduct competitive research on travel companies, packages, and pricing.
• Summarize insights in clear reports to support product and marketing teams.
• Provide actionable recommendations for improving customer engagement and offerings.