SUMMARY:

This role will leverage advanced customer analytics to uncover trends, preferences, and unmet needs that shape personalized marketing strategies and drive stronger engagement. Partner with Marketing and cross-functional teams to design data-driven campaigns, loyalty programs, and targeted initiatives that enhance customer satisfaction and retention. Provide actionable insights, performance measurement, and customer-first recommendations that align with business goals and deliver measurable impact.

Essential Duties and Responsibilities:

• Translate complex customer data into actionable insights that help solve customer challenges and drive more personalized marketing strategies.
• Serve as a strategic partner to the Marketing team by identifying opportunities to enhance customer engagement, loyalty, and satisfaction through data-driven decisions.
• Analyze large-scale customer datasets to uncover behavioral trends, preferences, and unmet needs, providing recommendations that support customer-first campaign planning.
• Design and evaluate multivariate tests across loyalty programs, promotions, media, and advertising to determine what resonates most with target audiences.
• Support ongoing marketing efforts with performance analysis and insights that improve campaign effectiveness and customer experience.
• Develop and refine measurement frameworks that align with program goals, ensuring customer impact is clearly tracked and communicated.
• Collaborate with survey and customer feedback vendors to capture, interpret, and act on customer sentiment and satisfaction (CSAT) data.
• Build rich customer profiles using demographic, psychographic, behavioral, and economic data to guide marketing segmentation and targeting strategies.
• Identify customer pain points and growth opportunities by aligning analytics with the broader marketing vision.
• Deliver clear, concise ad hoc reporting to cross-functional stakeholders with a focus on customer outcomes and business value.
• Continuously explore ways to use data to better understand, anticipate, and meet customer needs.

Role Requirements:

• Bachelor’s degree in a relevant field such as Business Administration, Communication, Marketing, or Hospitality preferred.

QUALIFICATIONS: EDUCATION

• This role is cell phone stipend eligible and supports an 24/7 operation. Occasional after-hours, weekend, or holiday work may be required to respond to urgent issues or service calls.

Qualifications: Experience

• 2+ years of statistical, financial, or other quantitative analysis experience.
• Experience in R, SQL, Tableau or similar, A/B Testing, and advanced Excel functions preferred

Qualifications: Team Member Leadership Skills

• Communicates clearly and respectfully with peers and leaders. Adjusts messaging based on audience and listens actively to ensure shared understanding.
• Takes initiative to meet individual goals and deadlines. Stays focused on priorities and follows through to completion with minimal prompting.
• Demonstrates self-awareness and responds thoughtfully in interactions. Approaches others with empathy and contributes to a respectful, supportive team environment.
• Identifies issues and solves routine problems using logical thinking and available resources. Knows when to escalate and seeks input when needed.

• Delivers high-quality work and responds promptly to customer needs. Builds trust through reliability, attention to detail, and a positive attitude.

• • This is not an all-encompassing list of Leadership Skills, but rather those identified as most essential for success in this position.
    Duties and responsibilities, as required by business necessity may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing. Scheduling and shift assignments and work location may be changed at any time, as required by business necessity.

Essential Duties and Responsibilities:

• Translate complex customer data into actionable insights that help solve customer challenges and drive more personalized marketing strategies.
• Serve as a strategic partner to the Marketing team by identifying opportunities to enhance customer engagement, loyalty, and satisfaction through data-driven decisions.
• Analyze large-scale customer datasets to uncover behavioral trends, preferences, and unmet needs, providing recommendations that support customer-first campaign planning.
• Design and evaluate multivariate tests across loyalty programs, promotions, media, and advertising to determine what resonates most with target audiences.
• Support ongoing marketing efforts with performance analysis and insights that improve campaign effectiveness and customer experience.
• Develop and refine measurement frameworks that align with program goals, ensuring customer impact is clearly tracked and communicated.
• Collaborate with survey and customer feedback vendors to capture, interpret, and act on customer sentiment and satisfaction (CSAT) data.
• Build rich customer profiles using demographic, psychographic, behavioral, and economic data to guide marketing segmentation and targeting strategies.
• Identify customer pain points and growth opportunities by aligning analytics with the broader marketing vision.
• Deliver clear, concise ad hoc reporting to cross-functional stakeholders with a focus on customer outcomes and business value.
• Continuously explore ways to use data to better understand, anticipate, and meet customer needs

Role Requirements:

• Bachelor’s degree in a relevant field such as Business Administration, Communication, Marketing, or Hospitality preferred