ROLE DEFINITION

As a Customer Value Agreement Regional Program Manager you will develop, market and support selling of service agreements for Caterpillar generators. You will help drive the 2030 Electric Power vision and achieve yearly business plans by monitoring key performance indicators, analysing market trends and maintaining direct contact with Sales teams to generate recommendations that contribute to both the short-term and long-term initiatives of these plans.

KEY RESPONSIBILITIES:

• Lead product development initiatives for Customer Value Agreements (CVAs) tailored to the Africa and Middle East market using the New Services Development (NSD) process. CVA’s are Caterpillar’s branded service agreement including maintenance, condition monitoring, and extended warranties.
• Design and implement Go-to-Market (GTM) strategies to drive CVA adoption across the region.
• Provide sales support to regional sales representatives and dealer partners, ensuring they are equipped with the tools, training, and messaging needed to effectively sell CVAs.
• Collaborate with marketing, operations, and product support teams to align offerings with customer needs and market dynamics.
• Monitor performance metrics and customer feedback to continuously improve CVA offerings and sales approaches.