JOURNEY DESIGN & CVM ARCHITECTURE

• Translate CX/UX/SD artefacts and customer insights into intuitive, channel-agnostic CVM flows and growth initiatives.
• Define customer journey logic using decision splits, segmentation rules, and conditional pathways.
• Develop messaging matrices aligned to customer stage, segment, and intent.
• Specify tagging, tracking, and data requirements to enable real-time activation and measurement.
• Drive the use of Martech, CRM tools, and customer data platforms for effective execution.

If you think in flows, see logic in life stages, and enjoy turning chaos into clarity - this one’s for you. This role goes beyond campaign management. It’s about architecting the journeys themselves: mapping decision splits, defining tagging and tracking logic, designing segmentation flows, and turning life-centric experiences into smart, scalable automations.
You’ll work closely with experience designers, data analyst, performance marketers, and Martech specialists to ensure every journey - from onboarding to reactivation - is mapped with purpose and delivered with precision. Whether the tooling is Salesforce, Hubspot, MoEngage, or something in-between, you’ll define the logic and rules that guide automated engagement at every step.
This is a mid-weight role with a strong strategic focus and a need for technical comfort. You’ll help shape how we grow this discipline from the ground up.
Key Responsibilities