Data Activation Coordinator at PepsiCola Bottling Company of New York Inc

Mexico City, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

16 Jul, 26

Salary

0.0

Posted On

17 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Data Platforms, Audience segmentation, Targeting logic, Salesforce Marketing Cloud, Contact Builder, Data Extensions, SQL, Data modeling, Data flows, CRM strategy, Lifecycle marketing, Data ingestion, Data transformation, Data activation

Industry

Food and Beverage Services

Description

Overview CAREERS TO SMILE ABOUT At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you. Responsibilities The Opportunity The Data Activation Coordinator is responsible for translating business and CRM strategy into actionable audience and data use cases that enable effective consumer activation across own media channels. This role plays a critical bridge between business strategy and data execution, ensuring that audiences are properly defined, built, and activated across CRM channels. Your Impact Define audience frameworks aligned with campaign, journey, and business objectives (acquisition, engagement, enrichment, retention). Translate CRM strategies into segmentation logic, including behavioral, transactional, and demographic criteria. Build and configure audiences within SFMC and/or CDP environments for activation across channels (email, SMS, push, WhatsApp, paid media). Ensure data readiness and alignment with activation requirements (fields, attributes, identifiers, consent). Act as the connection point between CRM strategy, campaign teams, and technical/data teams. Qualifications Who Are We Looking For? 2-3 years of experience with Customer Data Platforms (CDP) or similar environments Strong knowledge of audience segmentation and targeting logic Hands-on experience creating audiences using: Salesforce Marketing Cloud (Contact Builder, Data Extensions)/CDP segmentation tools/ SQL Understanding of: data models (customer profiles, identifies, attributes) and data flows (ingestion, transformation, activation) Experience working with CRM or lifecycle marketing strategies If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. What can you expect from us: Opportunities to learn and develop every day through a wide range of programs. Internal digital platforms that promote self-learning. Development programs according to Leadership skills. Specialized training according to the role. Learning experiences with internal and external providers. We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others. Financial wellness programs that will help you reach your goals in all stages of life. A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle. And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others. We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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Responsibilities

The Data Activation Coordinator translates CRM and business strategies into actionable audience segments for multi-channel activation. This role acts as a bridge between business strategy and technical data teams to ensure effective consumer engagement.