DATA ANALYST & TRACKING EXPERT| LEICESTER | HYBRID | £35,000 - £40,000

Marketing without good data is just guesswork. That’s why this standout agency is on the hunt for someone who can track, analyse, and turn numbers into insights that drive results.
They help brands use first-party data to create campaigns people care about—and now they need a Tracking Expert & Data Analyst to build and lead their data and analytics function.
You’ll set up advanced tracking, create reports, and turn raw data into smart recommendations. This role is all about shaping how data is collected, analysed, and applied across multiple clients to make a real impact.
If you know how to make data work hard, challenge assumptions, and turn insight into action, let’s talk.

Leadership

• Lead cross-functional projects to uncover insights that drive strategic decisions and optimisation opportunities.
• Collaborate with marketing, development, design, project management, and account teams to align goals and data strategies.
• Define team roadmaps, goals, and processes to support business objectives.

Technical Implementation

• Configure and manage GA4 properties for clients, ensuring accurate data collection and actionable insights.
• Implement advanced campaign tracking using tools like Google Tag Manager and custom data-layer setups.
• Build custom dashboards using Looker Studio, Power BI, Tableau and similar tools.
• Explore AI-driven solutions to enhance data collection, visualization, and automation.

Data Analysis & Insights

• Analyse data to provide actionable insights, supporting campaign performance and client reporting.
• Create and maintain dashboards to visualise key metrics for clients and internal teams.
• Support attribution modelling, A/B testing, and optimization efforts with detailed recommendations.

Data Strategy & Governance

• Establish and maintain data governance practices to ensure data quality and security.
• Identify opportunities to integrate and streamline data using tools like Google BigQuery and Snowflake
• Implement cookie compliance solutions for new and existing websites.

New Business Development

• Provide insights and data support for new business pitches and case study development.
• Collaborate with teams to analyse user behaviour and campaign performance for prospective clients.