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JOB SUMMARY

As IQ Doctor continues to expand our market presence, we are looking for an experienced and detail-oriented Data Analyst to join our in-house digital team.
If you are a data or marketing analyst with a strong background monitoring digital marketing analytics, trends, and SEO - along with the ability to provide rich insight and advise on effective changes to marketing campaigns - to increase ROI, facilitate sustainable growth and enhance the IQ Doctor - this is the perfect role for you.

ABOUT US

In a short amount of time, IQ Doctor has grown into one of the UK’s leading online healthcare providers. What started as a group of 3 has now expanded to a dedicated and talented team of over 30, with continued, sustained growth on the horizon. Be part of our journey.

QUALIFICATIONS AND EXPERIENCE:

· 2 years of proven experience in similar role/s
· Previous success in monitoring and advising successful data-driven marketing campaigns
· Strong analytical skills with the ability to interpret data and trends, including using Google Analytics and other reporting platforms
· Ability to manage multiple projects simultaneously and meet tight deadlines

• Own responsibilty for all aspects of business data - particularly that of digital marketing - to inform the Digital Marketing Manager, Directors and External Stakeholders of emerging trends, areas of growth and areas requiring additional attention
• Work directly with Digital Marketing Team to carefully craft and execute social media marketing campaigns, PPC campaigns and SEO
• Become a key internal stakeholder to inform and execute paid marketing campaigns across diverse advertising channels, including Google Ads and Meta (Facebook & Instagram)
• Work closely with our existing marketing agency to align strategies and maximise impact
• A good understanding of tools such as Google Analytics, Google Ads, Google Keyword Planner, and Meta Ads
• Analyse data and market trends to inform decision-making and refine marketing strategies
• Assist in social media management and content strategies to enhance engagement and reach, using a data-driven approach

Conduct thorough market analysis to identify trends, opportunities, and competitive landscape.

• Take charge of performance metrics for marketing content - including PPC, SEO, email and paid ads - to inform the wider Digital Marketing Team so that they can execute changes that can enhance organic visibility of the IQ Doctor brand and generate sustainably increasing website traffic