The Marketing Automation and Performance Measurement Department is responsible for creating, securing and automating Desjardins Group’s targeting and performance measurement for communications activities. As a data analyst, you’ll help valorize and operationalize the data gathered through different channels. You extract, describe, analyze and interpret the data needed to make informed business decisions. Responsibility also includes regularly producing campaigns. More specifically, you will be required to:

• Create multichannel marketing strategies by programming targeted client lists.
• Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in the campaign management tools (SAS Marketing Automation, SAS Enterprise Guide). This includes regularly producing campaigns.
• Set up a learning approach through tests, following industry best practices for carrying out multi-channel targeting in marketing strategies.
• Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results.
• Conduct studies, research and data analyses, ranging from simple to complex, to provide the information needed for decision-making.
• Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and how they are deployed in distribution networks.

• Create multichannel marketing strategies by programming targeted client lists.
• Coordinate and automate personalized advice offerings (campaigns, products, services, notices, alerts) in the campaign management tools (SAS Marketing Automation, SAS Enterprise Guide). This includes regularly producing campaigns.
• Set up a learning approach through tests, following industry best practices for carrying out multi-channel targeting in marketing strategies.
• Measure marketing strategy performance using quantitative analyses, make recommendations for improvement and communicate results.
• Conduct studies, research and data analyses, ranging from simple to complex, to provide the information needed for decision-making.
• Participate in working groups and carry out exploratory and quantitative analyses to define marketing segments and how they are deployed in distribution networks