DATA ANALYST, MEASUREMENT INNOVATION TEAM

We are looking for a Data Analyst to join ITV’s Outcome Measurement Innovation Team. Internally, this role is known as the Senior Measurement Executive and you’ll play a hands-on role in helping the team achieve the goal of measuring the total value and business impact of advertising on TV in all its forms for all advertisers. Historically advertisers have had to do this themselves, and TV has lost out to the Platforms who gave advertisers measurement of business impact as part of their products.
The role is very much an applied data science role - with a focus on experimentation leading to building solutions which we can pass on to other teams to scale. You certainly don’t need to be a Data Scientist to succeed in this role, but the building blocks of some of those skills will be required, alongside wider media industry knowledge. This role is ideal for someone who possesses foundational data skills and a strong eagerness to expand their knowledge in the field. We’re looking for an individual who is keen to learn and develop, rather than a seasoned data scientist.
If you’re someone who enjoys coming up with new ideas, then this role is for you! It offers space to invent entirely new ways of measuring business outcomes that haven’t been thought of yet.

THE TEAM

This role sits within ITV’s Outcome Measurement Innovation Team (MIT), which is responsible for inventing new ways to measure the business impact of advertising with TV - on broadcast TV, in ITVX and through sponsoring our shows.
The team is a mix of data scientists and consultants who invent new tools, test them with clients and scale them so all our advertisers can benefit. We work with a wide range of advertisers from big, famous brands all the way through to small, regional, new-to-TV or digital-first brands looking for better business performance. The team sits within ITV Commercial, which is the part of ITV responsible for selling advertising products to businesses who want to advertise. That is important. We are not a back office data team but front-of-house.

PROJECT WORK:

Our team is small and dynamic and serves many areas within the commercial group of ITV including sales, partnerships, trading and strategy therefore you will need to be able to;

• Demonstrate experience in managing tight deadlines
• Handle multiple projects and demands at the same time
• Comfortable working in a dynamic environment where priorities can change at short notice

Other things we’re looking for (key criteria)

RESPONSIBILITIES:

• Contribute to the development and roadmap for some of our key propositions - helping to build scalable data pipelines and analytical tools using Python and SQL, that support the team’s measurement tools.
• Deliver client measurement projects using our existing geo experiment and addressable lift propositions
• Invent new ideas for ways to improve the measurement of business outcomes that we haven’t already thought of
• Connect with internal stakeholders across a large span of ITV (everyone from broadcast engineers to legal) to make these ideas a reality, as well as external stakeholders on cross-broadcaster collaborations
  Skills you’ll need (minimum criteria)

Part of this role is about being able to manage the nuts and bolts of a cloud computing setup for processing large quantities of data, so the minimum criteria are:

• Basic knowledge of GCP especially BigQuery.
• Ability to build simple automated data pipelines.
• Proficient in Python for data manipulation.
• Open to learning about, or have already used Git/GitHub, VSCode, and cloud CL

Similarly, an ability to work with data coming out of that infrastructure is important to us - this is more than a pure data engineering role

• We need strong SQL and Python skills for data analysis.
• Familiar with statistical testing and A/B concepts and building blocks of experimental design
• Need to be curious and proactive in learning new tools and methodologies.
• Basic understanding of ML concepts and experimentation