Job Description:

As a Senior Analyst, you’ll lead projects end-to-end, direct junior analysts, and help shape strategies that use data to drive smarter decisions across channels. You will do this on one flagship clients or across multiple accounts, and will also play a role in supporting new business growth, and driving best practice across the team.

• Some of the projects and tasks you may lead include:
• Delivering and managing an on-going test and learn planm for a client’s omnichannel marketing activities
• Lead a strategic initiative to understand how to use a client’s first party data to power above-the-line media buys.
• Lead a progressive data capture exercise that clients can use to understand how to drive overall levels of data quality and volume in their business
• Use RAPP’s AI tools to drive an ongoing creative optimization programme
• Create multi-variate customer segments and measure the impact of marketing against this audience
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